Oh, what a disappointment (in affiliate marketing) awaits you, should you entrust your judgement to search engine “autocomplete suggestions”! The pessimism about affiliate marketing — reflected in these most frequent queries — is merely astounding:
Affiliate marketing is… “dead” and “a waste of time”
Affiliate marketing is… “very hard”
Thousands of successful affiliates won’t even try to convince you otherwise. After all, why encourage/increase the competition?
However, I urge you to read the following three (listed in chronological order):
- Is Affiliate Marketing Dead? thread on ABestWeb.com
- Affiliate Marketing Isn’t Just Alive and Well… It’s Thriving! by yours truly
- Is Affiliate Marketing Dead? by Sarah Bundy
Being an extremely “cost-effective way for businesses to market themselves”, affiliate marketing is growing and “expected to grow significantly in the next year” [source]. While several years ago only some of the Internet Retailer’s Top 500 merchants had affiliate programs in place, today nearly all of them use this marketing approach. In the UK, affiliates have driven “more than £5bn in e-commerce revenue during 2011”, while in the US the affiliate marketing spend is expected to exceed $4 Billion by 2014 [more here]… No surprise why per Technorati’s State of the Blogosphere 2011 report, affiliate marketing now ranks as one of the most popular ways to monetize blogs [details].
Don’t let those autocomplete suggestions fool you. Affiliate marketing is worth your most serious attention.