favorite season of the year is coming, and while there’s still time for you to plan your trips to the conferences where I will appear, I’d like to highlight the two at which I am set to speak this autumn. In both cases I will tackle affiliate program management issues (hence, the title of this post); and both of these will take place in October 2012 in Fort Lauderdale, Florida: Affiliate Management Days East 2012 Following the resounding success of the West Coast 2012 conference, which was held in March of this year, Affiliate Management Days is now coming to Florida. October 9-10, 2012 will be two days packed with unparalleled educational content and networking opportunities — specifically for affiliate managers and those responsible for affiliate programs within their companies. As the conference chair and founder I will be opening it, and speaking throughout Days 1 and 2. You may view the full agenda here; and if you haven’t yet registered remember that the Early Bird rate expires just 10 days from now (on Sep 7). See my invitation letter — which also gives you a taste of what to expect at the show — published here. Hope to shake your hand in person at the event. Conversion Conference East 2012 This will be my first appearance at a Tim Ash‘s already-legendary Conversion Conference. I’ll be speaking on Day 2 (October 10) from 11:15 am until midday. My presentation is entitled What Makes Them Tick? How Knowing Your Affiliates Can Increase Conversions and in it I will cover both the common affiliate management pitfalls to avoid, and banner and landing page best practices to follow (note: these do have some differences from what the tradition tells us, as we’re talking creatives that will be used for a very specific purpose: to have sales/leads driven to you by affiliates) to increase affiliate conversions. Here are just two thought to ponder on:
(1) Many merchants are treating affiliates as guinea pigs, testing their websites “on them” and “experimenting” along the way. This, actually, does more harm to the affiliate program (and merchant’s brand in the eyes of the affiliates) than it can produce good.
(2) Some merchants are blaming the affiliate channel for not working, of working poorly. But what have you done to facilitate better conversions?For years I’ve been emphasizing that the responsibility for conversion is a shared one: (a) affiliates want to be sending targeted traffic, while (b) merchants want to be serving their visitors the pages that actually convert.In my Conversion Conference session I’ll show real-life examples things to do, and things to avoid; and every attendee will take away readily applicable knowledge to improve their affiliate marketing campaigns right away. Hope to see you in Ft. Lauderdale in less than 6 weeks! Also, if you’d like me to speak at your event, let’s discuss it. You may view my Speaking Engagements calendar and Topics here at my personal website. Email me, and let’s discuss your needs.]]>