With Affiliate Summit East 2013 coming up in just four weeks, today I am thrilled to announce the two winners of the free passes that anyone could win by contributing a conversion optimization tip in the course of 44 days.
So… the winners of the Affiliate Summit East 2013 pass drawing are:
Kush suggested (i) attributing affiliate commissions based on the click-stream behavior, and also (ii) looking into responsive designs websites. He proposed:
Implementing a Leapfrog feature on ShareASale to pay commissions based on the click-stream behavior. The rule has proved helpful in rewarding the proper referrer over last minute cookie snipers (increasing conversion of value added partners).
Sample rule: commissioned click must be less than or equal to X minute use oldest contiguous click. Previous affiliate click must be greater than X minute to generate a leapfrog transaction. Where X stands for however long it usually takes complete a transaction.
Also, quick responsive websites help both merchants and affiliates in a lot of ways. [link to original comment]
Courtney‘s suggestion was two-fold: (i) profiling affiliates, matching the type of the affiliate with a conversion-boosting merchant’s effort, and (ii) co-branded banners. She wrote:
I think there are many factors that you have to think about when referring to this question…
- If an affiliate site is a coupon, mall, or donation site, having a co-branded landing page helps conversions tremendously. 2% – 10% depending on the site personality.
- Custom co-branded banners also are effective in driving more clicks and creates a since of continuity between the affiliate site and the customer site. [link to comment]
Congratulations to the winners (check your email, and let me know if, on some reason, you cannot make it — so that your prize moves to the next person in line) and many thanks to all participants! See you in Philadelphia soon!