Affiliate Marketing Education – A Journey, Not a Destination

In December of 2011, I started a conference dedicated to affiliate marketing education for brands that wish to leverage affiliate programs to grow their business. I called it Affiliate Management Days, and positioned it as “a professional forum for affiliate managers and marketing executives responsible for their company’s affiliate marketing […]

Affiliate Marketing Education – A Journey, Not a Destination Read More »

Affiliate Marketing Navigation Is in Our Agency’s Name

The very first affiliate program that I started was for my own online business. This was in late 1999, and affiliate marketing was already around. PC Flowers & Gifts, commonly acknowledged as the world’s first affiliate program, was launched ten years prior. Yet, the late 90s (and early 00s) was

Affiliate Marketing Navigation Is in Our Agency’s Name Read More »

The Truth About Affiliate Marketing Growth Projections & Estimates

As affiliate marketing managers, we’re frequently contacted by brands interested in starting or growing their affiliate programs, and we appreciate that. It shows that people have learned about the expertise, passion, and commitment we put into our work and about the great results of our affiliate marketing efforts. We also

The Truth About Affiliate Marketing Growth Projections & Estimates Read More »

The Turf War Between PR and Affiliate Marketing

The relationship between PR and affiliate marketing oddly reminds me of the connection between barbers and surgeons in the 12th century. Just as the “turf war” between surgeons and hairdressers is an interesting example of how professional boundaries and practices evolve over time, the digital marketing landscape has undergone its

The Turf War Between PR and Affiliate Marketing Read More »

Affiliate Marketing Conferences & Events to Attend in 2024

With the start of 2024 just around the corner, it’s time for us to bring you our fifteenth (yes, we’ve been publishing them every year since 2009) list of affiliate marketing conferences and events to consider attending in the new year. As is already traditional, we’ll be updating the below

Affiliate Marketing Conferences & Events to Attend in 2024 Read More »

Affiliate program misconceptions and myths

Affiliate Marketing Program: 7 Myths and Misconceptions

Are you thinking of starting an affiliate program but heard conflicting opinions about what to expect and are not sure what to believe? You’re not the only one! There are quite a few affiliate marketing myths and affiliate program misconceptions out there. Every new meeting with a new or potential

Affiliate Marketing Program: 7 Myths and Misconceptions Read More »