A few days ago, the affiliate marketing industry was rocked by major news: Rakuten and impact.com announced “a strategic alliance to modernize the affiliate and performance marketing ecosystem.” Long story short, the world was told that Rakuten Advertising will now focus solely on affiliate program management, while all Rakuten-based affiliate […]
10 Thoughts on impact.com Rakuten Alliance in Affiliate Marketing Read More »
Are you wondering whether you should include an affiliate marketing strategy in your overall marketing plan and budget? The short answer is: “Definitely!” As explained in our previous posts, affiliate marketing comes with numerous benefits. In this article, building on decades of our affiliate program management experience, we’d like to
Affiliate Marketing Strategy: Advantages & Fundamentals Read More »
When you need help with your affiliate marketing program, one of the most important decisions you have to make is whether to hire someone in-house, work with a freelancer, or work with an affiliate marketing agency. I can’t vouch for in-house employees and freelancers, since I’ve seen both good, bad,
15 Reasons to Work with an Affiliate Marketing Agency Read More »
Earlier this year, when The Washington Post reached out for my input on how to treat online product recommendation lists published by big media, I had a lot to say. My thoughts ultimately appeared in the article boiled down to this: However, in this blog post, I would like to
Big Media, Affiliate Marketing, and Product Recommendations Read More »
Over the past decade, affiliate marketing has evolved from basic, manual strategies into a sophisticated, technology-driven field. Entrepreneurs, e-commerce professionals, and digital marketers have leveraged these advancements to scale their businesses in unprecedented ways. In this post, we will explore how affiliate marketing has transformed, highlighting key trends and technologies
Affiliate Marketing: A Decade of Innovation and Change Read More »
Affiliate Summit is one of the oldest and largest conference events in the affiliate marketing industry. The first one that AM Navigator attended took place in Miami in July of 2007. Since then, we’ve been to twenty-seven Affiliate Summits, and I’ve personally taught affiliate program management insights at 25 of
Free Affiliate Marketing Consulting at Affiliate Summit East Read More »
Do you offer discounts to your customers? If you do, do you share those discounts with your affiliates? Do you have a solid, well-established strategy for discounts in affiliate marketing and across all your marketing channels? Your answers to these two questions greatly impact your affiliate program’s performance and your
Coupons and Discounts in Affiliate Marketing Programs Read More »
In December of 2011, I started a conference dedicated to affiliate marketing education for brands that wish to leverage affiliate programs to grow their business. I called it Affiliate Management Days, and positioned it as “a professional forum for affiliate managers and marketing executives responsible for their company’s affiliate marketing
Affiliate Marketing Education – A Journey, Not a Destination Read More »
The very first affiliate program that I started was for my own online business. This was in late 1999, and affiliate marketing was already around. PC Flowers & Gifts, commonly acknowledged as the world’s first affiliate program, was launched ten years prior. Yet, the late 90s (and early 00s) was
Affiliate Marketing Navigation Is in Our Agency’s Name Read More »
As affiliate marketing managers, we’re frequently contacted by brands interested in starting or growing their affiliate programs, and we appreciate that. It shows that people have learned about the expertise, passion, and commitment we put into our work and about the great results of our affiliate marketing efforts. We also
The Truth About Affiliate Marketing Growth Projections & Estimates Read More »
