Earlier today, every affiliate marketer aboard Amazon Associates program received the following announcement: We are being told that Amazon Associates‘ newly-created “Idea Hub” is meant to equip its affiliates with “content ideas such as inspirational promotions, events, deals, and products throughout Amazon in one place.” The idea isn’t new. We’ve …
10 Things Affiliate Managers Should Equip Affiliates With Read More »
Leadership transforms management. Transformational leadership, specifically, tends to work wonders when applied to any management environment, but especially when applied to affiliate management. Back in 1978, when James MacGregor Burns introduced the concept, he defined transformational leadership as a process in which “leaders and followers help each other to advance …
Transformational Leadership in Affiliate Management Context Read More »
One of the most commonly-asked questions – which may come in various iterations – may be summarized up like this: Is affiliate marketing right for my product? Indeed, how can one tell if an affiliate marketing program is a good way to promote this or that product or service? Clearly, …
Affiliate Program: Good Way to Market a Business or Product? Read More »
With the new decade around the corner, just few hours before we usher in 2020, I would like to bring you a compilation of expert predictions on affiliate marketing trends to watch and things (likely) to happen in 2020. In line with our tradition to pick the some of the …
Affiliate Marketing Trends to Watch and Predictions for 2020 Read More »
At the end of every year, for nearly a dozen of years already, I’ve been compiling lists of affiliate marketing conferences to attend. 2020 is going to be no exception. Below you may find the most comprehensive list of affiliate marketing shows and events to consider attending in 2020. You …
Affiliate Marketing Conferences to Attend in 2020 Read More »
Cyber Monday (as well as Black Friday, of course) represents a huge selling opportunity for everyone — including affiliates and brands with affiliate programs. Everyone wants to leverage the “Cyber Weekend” but how could one make the most of it? Standing on the threshold of the big day, I’d like …
Affiliate Marketing, Black Friday, and Cyber Monday Read More »
What’s wrong with calling affiliate marketing “a channel” of marketing? At least 3 things, and I dive into them in the below video: If, however, you’d rather review my points “in writing”, here are the three problems that calling affiliate marketing a “marketing channel” leads to: Problem #1: Misrepresentation An …
3 Problems with Calling Affiliate Marketing – a “Marketing Channel” Read More »
It’s been some time since I’ve published an interview in my “Affiliate Marketing Legends” series, and today I’m excited to bring you my newest guest — Brook Schaaf of FMTC. Here is his brief “profile” and my interview with him follows under it. Enjoy!! Name: Brook Schaaf Current Role: Owner …
Earlier this year, while discussing the best practices for the creation of an affiliate program agreement, we emphasized the importance of dedicating a portion of it to “Paid Search Campaigns”. Affiliates do use paid search, together with other online marketing channels, as they promote the businesses they work with and …
7 Aspects to Consider While Formulating Affiliate Paid Search Policy Read More »
One of the most frequently recurring confusions consists in equating Affiliate Marketing to Multi-Level Marketing. Some are being confused by two-tier affiliate payouts, while others just don’t care enough to study the differences. In reality, though, Affiliate Marketing and Multi-Level Marketing are very different. If you’re more of a “visual” …
Affiliate Versus Multi-Level Marketing: Similarity and Differences Read More »