Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

RetailMeNot, Wall Street Journal, Thoughts on Coupon Affiliates

Earlier this month The Wall Street Journal published an interesting article where Miriam Gottfried drew an analogy between a coupon affiliate and a sandwich shop assistant compensated on performance basis. Here’s how the reporter’s illustration went: Imagine you own a sandwich shop and want to bring in new customers. You […]

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Setting Violator's Commissions at Zero Hurts Other Affiliates

This morning as I was reviewing affiliate applications in our clients‘ programs, I had to dig into one specific affiliate’s feedback (it was a ShareASale-based affiliate program, and they equip their advertisers with this great feature). It was their negative score that raised a red flag. This affiliate positioned himself

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Video Lessons on Affiliate Marketing Fundamentals

You may remember me announcing that these lessons were coming… Well, time flies, and after many hours put in by many people, my two-and-a-half-hours’ video course for aspiring affiliates is now live on Lynda.com! This video tutorial is split into 27 easily-digestible videos covering four major areas: (i) Introductory remarks

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Comment to Win a Networking Plus Pass to Affiliate Summit East 2014

Have you seen Affiliate Summit‘s Tweet yesterday? In case you’ve missed it, it read: Only 35 days until Affiliate Summit East 2014. Register yet? http://t.co/ZtKCMT1QHr #ase14 — Affiliate Summit (@affiliatesummit) July 6, 2014 Affiliate Summit is affiliate marketing industry’s largest affiliate conference which is a must-attend due to many benefits,

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What to Expect from Passive Affiliate Recruitment

Affiliate recruitment may be split into two main types: active and passive recruitment. Simply put, active recruitment is when affiliates find out about your program through your outreach, whereas passive recruitment is when they find you by themselves. Twenty days ago we “turned off” all active recruitment for a (non-paying) client,

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New Video Training Course for Aspiring Affiliates Coming Soon

My Washington, DC – Los Angeles plane takes off just a few hours from now. Tomorrow I am starting to record a video course aimed at aspiring affiliate marketers. The training material will be comprised of more than 20 videos and the course will be offered through Lynda.com. If you

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Affiliate Management Days San Francisco 2014: Conference Recap

When opening up Affiliate Management Days San Francisco 2014 I said: “It seems like it was only yesterday that I said ‘Welcome to the first-ever Affiliate Management Days conference!’ but time flies, and I’m excited to welcome you to our fifth show already!!” The fifth AM Days conference has come

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Skimlinks Editor & Intelligent Linking: Interview with Alicia Navarro

Half an hour ago Skimlinks, a technology provider used by thousands of website owners for monetization of their online properties, unveiled their new Skimlinks Editor. The new version is said to feature the “world’s first intelligent linking technology.” To dig a little deeper into what it is and how it

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