Rosemarie Spiher

Research affiliate OPM agency landscape

How to Select an OPM Agency That’s Right for My Affiliate Program

So you’ve made the decision to outsource the management of your affiliate program to an OPM agency. There are a variety of reasons why this may happen. It may be that you need help to effectively run the program, or you realize it’s a full-time job, or you want to […]

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Why 2019 is the Time to Launch (or Grow) Your Affiliate Marketing Program

According to Forbes, current retail trends show that 51% of Americans prefer online shopping, with e-commerce growing 23% year-over-year. E-commerce is expected to change at an even faster rate as brands embrace the power of voice search and Omni-platform/Omni-device options. Voice assistants are already being used to make purchases by

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How to Effectively Grow Your Affiliate Marketing Program by Attending Industry Trade Shows

There are lots of affiliate marketing events each year. Along with network conferences, trade shows and expos, there is no shortage of events to attend. We have a detailed list on our blog of the 2018 conferences and we will be updating you soon with a list of 2019 conferences. While

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How to Prepare Your Affiliate Marketing Program for Q4

Q4 is the most wonderful time of the year. According to Adobe Digital Insights, the online holiday shopping season in 2017 topped expectations. The Thanksgiving weekend saw shoppers spending over $19B dollars during the days between Thanksgiving and Cyber Monday. Over $7B was spent on tablets and smartphones over the

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Top 10 Rules of Engagement for Affiliate Relationships

There are lots of blogs and articles about what it takes to be successful in affiliate marketing and business. For me, the most important element of success has always been supported by relationships. It’s true that people do business with the people they like. Therefore, it is extremely important to

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How to Determine What Your Affiliate Program Commission Rate Should Be

So you are ready to take the affiliate world by storm. The first big hurdle is to decide what you are going to pay your affiliates. Affiliates who refer sales to you get a commission once a sale (or a different conversion action) is completed. Payments can be either (a)

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