Earlier this month an interesting email came to me from an advertiser whose affiliate program we started a few months ago (edit: on an affiliate network). Here’s the gist of it (with parts of the text re-worded to hide sensitive information): Recently, both of our main websites got hit by […]
If Hit by Search Engine Penalties, Do Not Close Affiliate Program! Read More »
Encouraging advertisers to treat their affiliate marketing programs appropriately I’ve always said: “They are serious marketing campaigns and must be treated with all seriousness.” To prove affiliate marketing’s “seriousness” a good starting point would be an analysis of the ROI it yields. Yesterday my “in UK affiliate marketing’s ROI is
Affiliate Marketing ROI: U.S. Programs Yield $7 to Every $1 Spent Read More »
It’s been 16 months since Convertro released their “Affiliate Cookie Stuffing 2.0” report revealing their list of the top 10 cookie stuffers to be aware of. Looking for more up-to-date information on the subject, I was pleasantly surprised to learn the company’s co-founder and CMO, David Perez, actually has substantial
Per Convertro One in Ten of Your Affiliates is Likely a Cookie Stuffer Read More »
Last week an interesting Tweet came from Commission Junction University: Less than 1% of affiliate transactions had another affiliate in the click path across @cjnetwork #cju2013 #attribution — Trisha Lyn Fawver (@TrishaLyn) September 11, 2013 It stirred some interesting reactions (and discussions). The industry’s veteran, co-founder of Impact Radius, Todd
Up to 25 Percent of Affiliate Transactions Involve Multiple Publishers Read More »
For advertisers that take orders over the phone a pay per call program is a must. It will draw impressive conversion rates (always higher than what affiliate click referrals will yield) and higher average order value (1.5 to 2 times higher than purely click/online-oriented campaigns), complementing your PPS and/or PPL
The Reason Why Pay-Per-Call Affiliates Do Not Join Your Program Read More »
Earlier this morning affiliates of a program — which positions itself as one lead by a “full-time affiliate manager” — received an interesting email. Here is an excerpt from it (with sensitive information removed): In attempts to make our group of affiliates stronger and to provide a better experience to
Example of Oxymoronic Approach to Affiliate Relationship Management Read More »
The day before yesterday I spoke at Affiliate Summit East 2013 (ASE13) in Philadelphia. The title of my presentation was “Affiliate Program Performance – a Shared Responsibility.” Why “shared”? Because I am a firm believer in the fact that unless all parties involved in the equation are working to their max,
10 Tips to Increase Your Affiliate Traffic's Conversion Rate Read More »
Earlier this morning Affiliate Window, an affiliate network that prides itself in tracking “over 90% of mobile activity” [more here] posted some truly impressive data on their Facebook page: in the month of July 2013 they registered 13,000 affiliate-referred mobile sales each day. This means over 400,000 mobile sales driven by
Affiliate-Driven Mobile Traffic Yields 400,000 Sales in One Month Read More »
I got an email from a prospective client who wrote: We have an existing program on [Affiliate Network Name here] for our ecommerce company called [Advertiser’s Name here] but are looking to outsource affiliate recruitment. After digging a little deeper, it got apparent that this advertiser believes (and expects) the
Affiliate Networks Provide Infrastructure. Management is Separate Read More »
One of the most frequently overlooked affiliate banners is an 88×31 micro bar. The very minuscule size of it poses a problem to many merchants and affiliate managers. As a result — either (i) because they don’t believe anyone needs creatives this small, or (ii) because their graphic designer has
24 Examples of Inspiring Micro Bar (88×31) Banner Ads for Affiliates Read More »