Last year at Affiliate Summit West 2012 I spoke on the topic “Advanced Affiliate Program Management & Analysis.” Two weeks ago Shawn Collins uploaded the full video with my presentation to YouTube; and you may now view it free of charge: The accompanying slide deck may be located on […]
The Essentials of Affiliate Program Management [Video] Read More »
Earlier this week, my friend Bryan Eisenberg Tweeted a link to a ClickZ article he authored a year ago, the gist of which may be boiled down to this quote: If you just set it and forget it you can also kiss your money goodbye. He started talking about paid
Successful Affiliate Marketing is Always Proactive Read More »
After two successful U.S. conferences in 2012, great shows in San Francisco and London in 2013, I am thrilled to announce that we are already working on bringing you our 2014 shows, the first of which is going to be held in California. Yes, as is already traditional, we are
2014 Affiliate Management Conference: Save the Date, Apply to Speak Read More »
An interesting question came to me from a student who is working on a thesis where he compares affiliate marketing to (direct) social media marketing. He wrote: I am trying to find what will be the average cost of recruiting an affiliate (general) and what are the costs for keeping
Cost of Recruiting Affiliates vs "Retaining" Them Read More »
The best affiliates are highly motivated to make sales and use whatever tools available to interest potential customers, including ever-developing technologies and apps. Although this is generally a good thing for the merchant, affiliate managers must be discerning which promotional methods are acceptable and which are not. Several types of
An Invisible Thief: Affiliate Adware and Plugins Read More »
Yesterday, when blogging about the importance of affiliate-merchant transparency (and setting the right merchants’ expectations right from the start of affiliate’s relationships with merchants) I had no clue that on the very next day I will have to put together a “Part 2” in continuation of that post. Today a
Surprising Example of (Toolbar) Affiliate Transparency Read More »
A year ago IAB UK released an updated Ethical Merchant Charter, a document that “offers guidance on how merchants can strengthen their relationships with affiliates through increased transparency. The Charter primarily focused on increasing “the knowledge of merchants by outlining to them that they need to treat publishers as partners.”
In Affiliate-Merchant Relationships Transparency Goes a Long Way Read More »
In a new research devoted to e-commerce customer acquisition Custora has analyzed how people shop online when referred to e-tailers via different marketing channels. Having studied “72 million customers from 86 U.S. retailers across 14 industries” (over the past four years), they have found out that the top [tweetherder]3 most
Affiliate-Driven Customers Are 8 Percent More Valuable Than Average Read More »
affiliate management clients with whom I speak see super affiliate recruitment as one of the principle objectives for their affiliate manager(s). Furthermore, over 50% of them believe that the key to success is in having these newly-recruited super affiliates place the merchant’s banner(s) on the homepage of the super affiliate’s
Want Super Affiliates to Place Your Link on Homepage? Bad Goal Read More »