I have blogged about the problem of disabled cookies, and how situations when the end users refuse to accept cookies may hurt the affiliate tracking. In my response I have mentioned that there is one “if” and that is “if the platform chosen by the merchant relies on cookies for […]
Cookie-less or Cookie-free Affiliate Tracking Solutions Read More »
Rhianna’s comment to my previous post has brought up an extremely important point. Some merchants believe they are being proactive when they terminate relationship with affiliates or remove them from their affiliate programs. Email notifications where merchants tell (or would “command” be a better choice of verbs here?) their affiliates:
Employee Termination and Affiliate Marketing Read More »
How often do you visit a doctor if nothing is wrong with you (or, rather, when you feel that everything is alright)? I personally seldomly do so unless I am concerned about something. The last time when I checked my cholesterol levels was three of four years ago when I
Reactive vs Proactive Affiliate Program Management Read More »
A merchant wrote: I wanted to see if you knew what happened if a shopper has more than one cookie from different affiliates, and then makes a purchase. I think this would be very likely to happen and was wondering who would get the commission, etc. This is a very
Can a Shopper Have Cookies from Different Affiliates? Read More »
Do you know that the text of your affiliate denial email can actually hurt your recruitment efforts? Here’s a scenario: You are running a blog for your affiliate program, which attracts good targeted traffic (affiliates interested in promoting your product/service), and lands affiliate sign-ups. You are reviewing applications manually [good
Affiliate Denial Email Can Hinder Recruitment Read More »
As I have written elsewhere, recruiting an affiliate into your program is only half the job done. You need to motivate them to get active. And one of the main places to call them to activation is your affiliate program’s approval email (aka “welcome email” or acceptance email). In addition
Affiliate Approval Email – Proposed Format Read More »
I have recently received an e-mail from an affiliate who joined one of the programs I manage on ShareASale. His e-mail read: I am a successful affiliate that has worked with other networks and just recently started working with ShareASale merchants. I am hoping you can provide me with some
An Email From an Affiliate: Innocent? Read More »
Whether it’s an affiliate newsletter, a recruitment e-mail, or any other piece of correspondence you are sending to your affiliate(s), you want to remember the following three P’s which will save you a lot of headache: Proofread – Nothing kills a piece of marketing text worse than typos, and outright
Three P's to Remember Before Sending It Off Read More »
An interesting topic has been brought up by one of my blog’s readers in the comments to the How to Deal With Mistakes post. Anthony Bloch wrote that in the affiliate program management context “the problem is” that one cannot teach an affiliate manager or merchant “to be responsive”. “They
Could Tolerance Be a Way of Education? Read More »
You broke it, you should fix it. You’re liable, just admit it. — Dave Carroll One of the problems affiliate program managers often face is that of not knowing how to deal with the mistakes they commit. Many believe that admitting their mistakes equals admitting that they are lousy at
"United Breaks Guitars" or How to Deal With Mistakes Read More »