This morning the following e-mail has landed in mailboxes of all North Carolina affiliates of Amazon: We regret to inform you that the North Carolina state legislature (the General Assembly) appears ready to enact an unconstitutional tax collection scheme that would leave Amazon.com little choice but to end its relationships […]
Amazon Decides to Terminate North Carolina Affiliates Read More »
A few days ago Shawn Collins wrote a good post on recruiting targeted affiliates, in the comments to which I suggested several more me methods of affiliate recruitment. Among these methods I have mentioned affiliate program directories as one of the ways to get a word about an affiliate program
Are Affiliate Program Directories Dying? Read More »
What are the top 5 reasons why an affiliate would choose one merchant over the other while deciding between companies that sell identical products/services? Based on what I have seen in the past, the following 5 components (yes, they all start with a C too) are the ones that affiliates
5 Reasons to Choose One Affiliate Program Over the Other Read More »
Earlier this morning Neil Strother, an analyst from Forrester Research, has published a post on Forrester.com where he explained why affiliate marketing is an excellent solution for companies that are trying to drive new business “in tough times” and being limited by “constrained budgets”. Among the arguments used were (a)
Affiliate Marketing as Solution for Tough Times Read More »
One of the most effective types of affiliate incentives is commission increase. There are two basic ways merchants increase affiliate commissions: 1. Based on Performance Performance may be measured in the number of sales or the cumulative monetary value of affiliate-driven sales. Example A: The default commission is set at
Ways to Increase Affiliate Commission Read More »
Let’s start with the definition first: In affiliate marketing, leaks are specifically defined as external links within your website that lead to sites which do not credit your affiliates for the work they perform (as defined by sending you the traffic and potential sales). Some of the most common examples
Leaks — Common Problem on Merchant Websites Read More »
Earlier this morning I have been listening to Shawn Collins’ and Missy Ward’s InBound Marketing Summit presentation entitled “Five Successful Strategies for Monetizing Blogs”, and Shawn has mentioned some interesting statistics. Apparently, out of the 100 online retailers ranked by Internet Retailer as the “Hot 100 Retail Web Sites”, 75
Distribution of Affiliate Platform Choices Read More »
All leadership comes in one of two forms: assigned leadership and emergent leadership. Assigned leadership is based on being appointed to a position within the organizational structure. Say, you have been in charge of a SEO or web design team within your organization. With time your company decided to launch
Emergent Leadership — Key to Success Read More »
Among all other methods of affiliate recruitment, e-mail is by far the most commonly used one. In A Practical Guide to Affiliate Marketing I wrote that affiliate program managers should strive to make their recruitment e-mails “attractive, yet not too lengthy and hard to follow” (p. 74). Today I would
Recruiting Affiliates by E-mail Read More »
Now that we know why affiliates should have access to merchants’ product feeds, it is a good time to list the most frequently repeated mistakes that merchants make in their affiliate data feeds. It’s sad, but the following 7 problems are very common: 1. Problem with Images – Do not
7 Common Problems with Affiliate Data Feeds Read More »