First things first, and we should start with a definition. What is an product feed, or data feed? Any data feed is essentially a file (.CSV, .XML, .XLS or any other type) that lists all your product information, such as product ID, product name, description, price, stock availability, etc. The […]
Why May an Affiliate Need a Product Feed? Read More »
When comparing leadership with management, it is essential to understand that they are not mutually exclusive. In his Leadership: Theory and Practice Peter Northouse pointed out that they are similar in many ways. Both leadership and management involve influence, working with people, concern about effective goal accomplishment, and other shared
20 Differences Between Management & Leadership Read More »
Today I would like to talk about the most common mistakes that new affiliate program manages make. I came up with a list of 7 such mistakes: Mistake #1: Believing their job is to manage affiliates. This mistake is by far the most frequently repeated one by new affiliate program
Common Mistakes of New Affiliate Program Managers Read More »
This is the question which every merchant who gets into affiliate marketing has to answer at some point. I have seen merchants perceive coupons and promos as variables that make one look “like a discount shop”, bringing the brand value down and hurting the image of the company. I disagree
To Coupon Or Not To Coupon? Read More »
Not too long ago I wrote about the common mistakes merchants make while creating affiliate banners. Today I would like to outline the 7 most common mistakes that merchants make while putting together affiliate coupons. 1. No Landing Pages Coupon landing pages are commonly overlooked by merchants. When the traffic
7 Common Affiliate Coupon Mistakes Merchants Make Read More »
A frequent reader of my blog has e-mailed me a question which I would like to address today. He wrote: For an affiliate program to be deemed successful, what percentage of overall company sales should it be doing. From previous experiences and talks with other AM’s, it’s my understanding that
What Percentage of Sales Can An Affiliate Program Bring? Read More »
I was doing a competitive analysis of vertical-specific affiliate programs for a client, and had to read through some 25 affiliate program descriptions. Here are the 5 common problems that I have noticed being repeated by different merchants: 1) Missing Information Many merchants leave out such important information as (i)
5 Common Problems in Affiliate Program Descriptions Read More »
A few days ago a friend of mine was terminated from an affiliate program of a Fortune 100 merchant which is run on an affiliate network, and managed by the network itself. I do not want to focus on the names here (no matter how much I wish to do
Affiliate Terminated by Nameless "Affiliate Team" Read More »
Now that you know what banner sizes you want to cover, it is important to know what mistakes to avoid while creating the banners for your affiliate program. Apart from the lack of 88×31 buttons and seasonal banners (preferably dynamically renewing depending on what holiday is approaching), there are mistakes
10 Mistakes to Avoid While Creating Affiliate Banners Read More »
This is a very important question regardless of whether you are going to market products or services through the affiliate channel. If it is the former, you will pay a lot of attention to deep-linked text links, conveniently formatted and well-categorized data feed, but you will have to have both
What Size Banners Should an Affiliate Program Have? Read More »