When setting up an affiliate program, the question of cookie life inevitably comes up. Affiliate cookie life is the time span that starts with the consumer’s click on the affiliate link and ends on the day beyond which you, as a merchant, do not wish to remunerate the affiliate for […]
Affiliate Program Cookie Life Question Read More »
It seems that mobile is both one of the less crowded affiliate marketing arenas, yet one of the fastest developing ones out there. The total number of mobile Internet users in the U.S. has grown from an average of 10,821 unique users a day in January 2008 to 22,369 a
Mobile Affiliate Marketing: Are You In? Read More »
Since the time I’ve blogged about the implications of the CA Bill AB 178 for affiliates, Melanie Seery posted the following two news: (i) Connecticut’s bill was approved in the Join Finance Committee, and (ii) North Carolina is now also looking in the same direction. Regarding Connecticut Melanie wrote: The
Connecticut SB 806 Bill Approved. North Carolina Next? Read More »
I have just found out that Shawn has uploaded the podcast of the full “Advanced Approaches to Affiliate Recruiting, Training & Management” [originally announced here] we did with Heather Paulson at Affiliate Summit West 2009. Thank you, Shawn. You may listen to the full session on this GeekCast.fm’s page.
Recording of "Advanced Approaches" ASW09 Session Read More »
One of my blog readers has e-mailed me a question about what commission to offer when launching an affiliate program. It is a good question. Therefore I have have decided to reply in a blog post. Truth be told, I have already addressed this question in detail in my A
What Affiliate Commission to Offer? Read More »
I’ve had the following conversation with a client today (“M” stands for “merchant”, while “G” for “Geno”): M.: When we have a new affiliate signing up and putting our banner on their web site, I get credit for it with the search engines as a one-way link, correct? G.: No,
Do Affiliate Links Help Merchants With SEO? Read More »
I see people arriving at my blog in their search for a definition of affiliate marketing. Since I’ve not made any blog posts specifically on this, I have decided to put together one today. Here’s my definition of it: Affiliate marketing is basically performance-based marketing, whereby affiliates/partners promote a merchant’s
Definition of Affiliate Marketing Read More »
Lester B Pearson, a Canadian Prime Minister who is often acknowledged as the greatest Canadian of all times, said that “the chief distinction of a diplomat is that he can say no in such a way that it sounds like a yes.” This is exactly what affiliate program managers should
Decline Affiliates Without Burning Bridges Read More »
After my previous two posts on motivating affiliates [Introduction to affiliate motivation and Intrinsic motivation as ultimate goal] I have been reading a lot about different models and frameworks, approaches and interpretations. But today’s reading from Haslam’s Psychology in Organizations: The Social Identity Approach summarized them all too beautifully for
Focus on Personal Advancement, Needs and Goals Read More »