Some of you may remember my “Back to the Question of Affiliate Newsletters” post made earlier this month where I expressed my gratitude to an affiliate that called my newsletter “personal, intriguing, well written,” and one which she has never received from any other CJ-based merchant. Yesterday this same affiliate
Newsletter Encourages Affiliate to Get Active Read More »
In response to a reader’s request under my “Affiliate Marketing Conferences – 2009” post, I have decided to compile a list of the Internet marketing conferences to attend during the remaining months of 2009: Sept-Dec 2009 Internet Marketing Conferences 09/01-09/02 – ad:tech Chicago (Chicago, IL) 09/02-09/03 – ad:tech Tokyo (Tokyo,
Internet Marketing Conferences – 2009 Read More »
After testing their new affiliate payment model with select affiliates for over three months, the eBay Partner Network (eBPN) has made an official announcement of it yesterday. The model bears a name of Quality Click Pricing (QCP), and is essentially a CPC (cost per click) model. It is called to
eBay Partner Network Will Now Pay for Clicks Read More »
It often so happens that just as good customer service can exist alongside with bad customer service in the same organization [example here] so can excellent marketing exist alongside with less than motivating marketing. My example comes from my yesterday’s experience at a “brick and mortar” Kohl’s store. We have
Kohl's Case Study: Motivational Marketing Read More »
I’ve noticed several people searching my blog for average PPL/CPL (pay per lead / cost per lead) rates, and decided to do a bit of research to publish those here. I have identified 13 service categories, and analyzed PPL payouts in each category across such networks as Commission Junction, LinkShare
Average Pay Per Lead Rates Read More »
Not too long ago I have blogged about the 17 types of social media marketing channels. Since then Facebook has acquired FriendFeed [more here], which should enhance the real-time social search on Facebook, making things significantly better than they currently are on Twitter Search. Another reason behind it may be
Microblogging versus Social Networking: Twitter vs Facebook Read More »
…at least within one particular affiliate network, within one particular country. Stolen coupons have been a long-standing problem for affiliates that are receiving exclusive deals from merchants. The essence of the problem is as simple as this: You run an XYZ affiliate website A merchant gives you an exclusive coupon
Stolen Coupons May No Longer Be a Problem Read More »
After a smooth and easy drive from NYC back home (took us only 4.5 hours to cover close to 300 miles, regardless of making a stop for ice-cream and coffee), and three saturated days at Affiliate Summit East 2009, I found myself reflecting on the benefits of gatherings like this.
Reflecting on the Benefits of Conferences Read More »
It’s been another busy day at this Affiliate Summit for me — good busy. Several productive meetings with current and prospective clients and affiliates, an excellent audience of affiliate program managers and network reps [picture 1 here | picture 2] at my session on how to motivate affiliates, good new
Under 1% of Affiliate Marketers Care About Advertising Tax? Read More »
It has been a busy day for me. I’ve spent most of it at the Affiliate Meet Market of Affiliate Summit East 2009 — 7 hours of talk to prospective affiliates, fellow-OPM’s, and other agencies we may collaborate with in the near future. The Meet Market officially starts at 12:00
Affiliate Summit East 2009 Meet Market Read More »