—————————————————– Edit: 2 follow-up posts: (i) FTC Says the $11000 Fine “is Not True”, (ii) How to Word Disclosures & Agreements to Meet FTC Rules —————————————————– On 1 December 2009 the new Federal Trade Commission’s endorsements/testimonials rules are coming into force. I am referring to the “Guides Concerning the Use […]
FTC Disclosure Rules & Affiliate Marketing Implications Read More »
While parasitism in affiliate marketing frequently being synonymized only with downloadable applications that intrude with the end user’s shopping experience with a purpose of facilitating cookie setting/swap on the customer’s machine, the term should really include everyone who is extracting wealth from merchants/advertisers without assisting them in any way to
Trademark Violators — a Type of Parasite Read More »
As I move through a working week, I see that I do well without coffee consumption on Monday and Tuesday (a shot of espresso after lunch doesn’t count), but starting from Wednesday I simply need coffee. It is the drink that the day must start with. I have also been
In some instances affiliates ask merchants to pay them a flat monthly amount for a link placement on an affiliate website. Such insertion fees are commonplace in online marketing, and in some cases affiliates (especially the more selective ones with good traffic) use them to justify the investment of their
Affiliate Placement Fees Read More »
In one of the newly launched affiliate programs (where specific types of affiliate promotion are explicitly prohibited in a short and easy-to-read program agreement), we have observed that over 38% of affiliates who apply into this program do not read that agreement. Yes, there is a mandatory requirement to agree
38% of Affiliates Do Not Read Program Agreements Read More »
Over the past few days I have been polling my blog’s readers on the question of whether they believe domain age matters for SEO. As expected, the majority of poll participants has chosen the positive answer (if you haven’t yet voted, I’d appreciate your vote right now — before you
Domain Age Value For SEO Read More »
Today the Internet Advertising Bureau (IAB) revealed data from its bi-annual online advertising expenditure study. This report has been prepared in collaboration with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC). The analysis of the first half of the year 2009 has shown that the Internet advertising spend in
UK: Digital Advertising Overtakes All Other Channels Read More »
Back in March I posted my 5 recommendations on how to make killer landing pages. In July I showed 5 examples of well-put landing pages. Today I have conducted an analysis of specific affiliate campaigns (coupons, promos, featured products/services and product lines) run by 50 Commission Junction, LinkShare, and Google
74% of Merchants Do Not Have Landing Pages Read More »
Three days ago Forrester Research, Inc. has published their “US Affiliate Marketing Forecast, 2009 To 2014” based on based in interviews of “vendor and user companies, including Commission Junction, Intuit, LinkShare, Pepperjam.com, Performance Marketing Alliance, Stateless Systems, ValueClick, and Vertive” [details]. In it Forrester forecasts the affiliate marketing industry to
Forrester: US Affiliate Marketing Spend to Double in 5 Years Read More »
[Updated: 6/26/2019] Did you know that in North America alone there are nearly 180 affiliate networks? In affiliate marketing, an “affiliate network” is, essentially, an intermediary between a brand (merchant or advertiser) and an independent marketer (affiliate), the party bringing merchants and affiliates together and providing both of these parties
Affiliate Networks in North America: The Complete and Updated List Read More »