When comparing leadership with management, it is essential to understand that they are not mutually exclusive. In his Leadership: Theory and Practice Peter Northouse pointed out that they are similar in many ways. Both leadership and management involve influence, working with people, concern about effective goal accomplishment, and other shared […]
20 Differences Between Management & Leadership Read More »
Today I’ve read an good article by Nigel Nicholson in the Harvard Business Review 81 (1) of 2003. In it, the author looks into the question of motivating “problem people.” Looking at manager-employee relationship in the traditional management context, he described his recipe for working with employees that are neither
Nicholson's Motivation Method & Affiliate Context Read More »
Today I have been reading articles on motivation and emotional intelligence published by the Harvard Business Review over the past four decades. I was looking at all of them from the perspective of how I, as an affiliate program manager, could better motivate affiliates; and one of them especially stood
How to Motivate Affiliates – Introduction Read More »
One of the questions that is most frequently asked by merchants — both those that have just launched an affiliate program, and those that have already been in this business for some time — is: Where, and how can I recruit some of those “super affiliates”? These affiliates [read my
How to Grow a Super Affiliate Read More »
Yesterday’s “A Case for Inspirational Leadership” blog post by Roshan Thomas did my heart good. Even though “inspirational leadership” normally has a slighly different undertone, posts like his motivate us all to become better leaders, thereby creating a healthier and happier working environments for those that we are called to lead.
Inspirational Leadership and Affiliate Program Management Read More »
It is not unusual for an online merchant to wonder if they really should have a dedicated affiliate program manager, or if the responsibilities of the affiliate manager can be handled by an already employed member of their staff. To answer this question, you need to know what exactly an
Affiliate Program Management: Areas of Responsibility Read More »
Several times a month an affiliate receives e-mails where merchants are threatening to remove him/her from their affiliate programs if the affiliate does not become “active”. Another thread was started on this topic at ABestWeb [see it here] just today. And while I could write up a whole post on
Motivating Affiliates by Threat: Dead-End Strategy Read More »