There are lots of blogs and articles about what it takes to be successful in affiliate marketing and business. For me, the most important element of success has always been supported by relationships. It’s true that people do business with the people they like. Therefore, it is extremely important to […]
Top 10 Rules of Engagement for Affiliate Relationships Read More »
Note from Geno Prussakov: I am excited to welcome our newest guest blogger, UK-based Pete Campbell. Enjoy his first AM Navigator post below. Very few things in life are black and white (zebras and pianos are notable exceptions) and, more often than not, things fall into that difficult and morally ambiguous “grey area”.
How to Leverage Affiliate Relationships to Create Content Read More »
A year ago IAB UK released an updated Ethical Merchant Charter, a document that “offers guidance on how merchants can strengthen their relationships with affiliates through increased transparency. The Charter primarily focused on increasing “the knowledge of merchants by outlining to them that they need to treat publishers as partners.”
In Affiliate-Merchant Relationships Transparency Goes a Long Way Read More »
I thought I would write something about some of the pet hates I have, but also things that are likely to alienate your affiliates. This site is build towards people who want to get more from their affiliate programme. Sometimes you learn just as much from the ‘what not to
5 Things to Avoid When Building Affiliate Relationships Read More »
Earlier this week I participated on an exciting Affiliate Summit East 2012 panel [announced earlier here] where Eva Klein, Tony Pantano, Brook Schaaf, and yours truly discussed the importance of building high-impact relationships in affiliate marketing. Tony was looking at things from an affiliate standpoint, Brook was focusing more on
5 Keys to Building High-Impact Relationships in Affiliate Marketing Read More »
How many times have you heard that building relationships with affiliates is key to building a successful affiliate program? I am sure, more than enough. During the past Affiliate Summit in Vegas the actions of one particular affiliate have reminded me personally how important it is to build solid relationships with
Relationships Are Everything Read More »
Do you offer discounts to your customers? If you do, do you share those discounts with your affiliates? Do you have a solid, well-established strategy for discounts in affiliate marketing and across all your marketing channels? Your answers to these two questions greatly impact your affiliate program’s performance and your
Coupons and Discounts in Affiliate Marketing Programs Read More »
Back in 2008, I wrote a blog post in which I (a) drew the industry’s attention to a common practice of affiliate managers sending out removal threats in hopes of activating affiliates, and (b) explained why it’s a dead-end strategy. I expanded on this in my 2011 Affiliate Program Management: An
Why in Affiliate Activation Termination Threats Don’t Work Read More »
As affiliate marketing managers, we’re frequently contacted by brands interested in starting or growing their affiliate programs, and we appreciate that. It shows that people have learned about the expertise, passion, and commitment we put into our work and about the great results of our affiliate marketing efforts. We also
The Truth About Affiliate Marketing Growth Projections & Estimates Read More »
The relationship between PR and affiliate marketing oddly reminds me of the connection between barbers and surgeons in the 12th century. Just as the “turf war” between surgeons and hairdressers is an interesting example of how professional boundaries and practices evolve over time, the digital marketing landscape has undergone its
The Turf War Between PR and Affiliate Marketing Read More »
