The second issue of FeedFront, Affiliate Summit’s official magazine, is out. I have an article in this issue (page 53) where I discuss the differences between affiliate program management and affiliate leadership (the latter being the way successful affiliate program management works). Here’s an excerpt: Affiliate manager’s classic roles are those of […]
Second Issue of FeedFront Magazine is Out Read More »
SEMJ, or Search Engine Marketing Journal, is the first printed journal dedicated to the advancement of search marketing through peer reviewed articles. Geno Prussakov has been appointed as Senior Editor for the affiliate marketing section of the journal. SEMJ will be exhibiting at SES San Jose on August 18-21, 2008. It is estimated that 5000-7000 copies
Prussakov Appointed Senior Editor of SEMJ Read More »
Cisco Interaction Network BizWise has interviewed me on the basics of affiliate marketing and how a merchant can benefit from having an affiliate program. The interview may be found at the BizWise podcasts’ website.
Cisco Interviews Geno Prussakov Read More »
ABestWeb.com, the largest online affiliate marketing community with 43,000 members on board, has voted Geno to be the “Best Outsourced Affiliate Program Manager of the Year” for the second time in a row. The voting results may be found here. We thank our affiliates for their ongoing support.
Prussakov Voted "Best Outsourced Program Manager" for 2007 Read More »
It was a pleasure having a chat on affiliate marketing in general, and my new book in particular, with Anita Campbell of Small Business Trends at the Affiliate Summit East 2007 in Miami, FL. The full text of the interview may be found here: Affiliate Marketing is A Delicate Ecosystem.
SmallBizTrends.com Interview with Prussakov Read More »
Any affiliate marketer would agree that affiliate marketing is much more than just a type of online marketing. It’s a lifestyle — an exciting and rapidly developing one. By adding this blog to the things that I do, I hope to spring in a bit more life into what often
I am Now Blogging Too! Read More »
In e-Commerce, product feeds or data feeds are used regularly especially when you are exchanging large amounts of information or data. But what exactly is a product feed? Why do you need it? And what are some best practices when it comes to creating and using them? What is a
What is a Product Data Feed? Read More »
A trademark (TM) term, generally, consists of an advertiser’s brand name. “Trademark plus” (TM+), on the other hand, includes the use of an advertiser’s brand name plus another keyword. For example: brand name + coupon, brand name + review, brand name vs competitor, and so on. Typically, when an affiliate
What is TM+ Bidding and What are the Benefits? Read More »
If you have not been following the affiliate nexus tax much, this SmallBizTrends article of mine may be a good place to start. Earlier this afternoon I received an email from Rebecca Madigan, the Executive Director at Performance Marketing Association which read: If you’re as crazy about the Affiliate Nexus
US Senate Votes to Move Forward on Online Sales Tax Bill Read More »
Golden Link Awards by LinkShare are traditionally awarded at their New York City Symposium – to celebrate “excellence and innovation in Rakuten LinkShare Network” — which happens on an annual basis. Last year I was honored to make the list of finalists. This year I was asked to judge the
And the Winners of 2012 Rakuten LinkShare Golden Link Awards Are… Read More »