Conversion optimization — “the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer” [source]. What else could be more important (whether you’re an affiliate, a online retailer, or anyone else involved in digital marketing)? Here are the 7 […]
7 Conversion Optimization Experts to Follow on Twitter Read More »
Last week Commission Junction affiliate network announced that out of the merchants who use affiliate networks as platforms for their affiliate programs, close to two-thirds (63% to be exact) choose Commission Junction, which is “more than twice as often as any other affiliate provider.” The data was based on the
Larger Merchants Prefer Commission Junction, Smaller Have Options Read More »
A few days ago Clarke Duncan, one of the co-founders of Paid On Results UK affiliate network, sent me the following tweet: Paid On Results (POR) were the first affiliate network to create a deep-linking tool for affiliates, and this was back in 2005 [see the way it used to
Paid On Results and Affiliate Deep Linking Tools Read More »
Nine months ago, when I blogged my 5-step advice for paid search affiliates, I wrote: Use negative keywords (or keywords for which you do not want your ad to show in paid search results, as they are unlikely to convert into the desirable action) Using negative keywords not only helps
WordStream Launches Free Negative Keyword Tool Read More »
According to comScore’s data, quoted at SearchEngineLand.com a few hours ago, an affiliate website (TheFind) has beaten Yahoo! Shopping “in terms of average daily users”, and 2 out of the top 4 comparison shopping engines (TheFind and Shopzilla) are active affiliates. Here’s that data (highlighting mine): More in the above-quoted
50% of Top Comparison Shopping Engines Are Affiliates Read More »
The number of followers a Twitter account has is irrelevant, or near-irrelevant. It is the influence that it has that’s important. I’ve had a merchant approach me with an idea to run a giveaway promo, distributing gift certificates where the nominal of the gift card would be tied to how
Tools to Measure Twitter Influence Read More »
I typed in “worldcup” in Google, hit the search button, and got what I was looking for: a quick snapshot of the most recent scores, as well as the starting times of the upcoming matches. Then I also glanced over the paid search results and saw one that was completely
Mispositioned Paid Search Ads: Silly or Subtle? Read More »
Between March and June of 2010 we’ve read the news of AOL getting rid of an affiliate network, a popular instant messaging computer program, and just the day before yesterday they also sold a social network. None of these were AOL’s own developments, but were acquired by the company at
Has AOL Already Lost $1.2 Billion in 2010? Read More »
There certainly is no deficit of good content on digital marketing these days. In fact, so much of it is being produced daily that it becomes really hard to follow it all. There were days when I’d spend at least 1/3 of my time at the computer — just reading.
15 Twitter Accounts for Marketer's Daily Reading Read More »
Within the first 40 hours of going live, my post on split commissions in affiliate marketing has become the most commented one (over the past 30 days) on Econsultancy.com: The already-posted comments give a lot of good food for thought. Here are just a few excerpts from the comments that
Conversion Attribution in Affiliate Marketing is a Hot Topic Read More »