a/b testing

May (or Shall) an Affiliate Promote Multiple Same Niche Merchants?

Not only you may, but must… But first things first: As we are reaching out to publishers who cater to our client’s target market and have the potential of monetizing their websites through SelfMadeTravelAgent.com affiliate program, we’ve encountered a number of very similar replies within a pretty short period of […]

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A/B Split Testing: Definition and Popular Tools

Known under such names as “A/B testing” and “bucket testing”, split testing is a method of marketing testing whereby the performance of two versions of the landing page (or webpage elements) are being tested one against the other. The end goal is to determine which one performs better, or yields

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Conversion Optimization: Are You Split Testing Headlines?

Regardless of whether you’re marketing products, services, or anything else, your landing pages contain several common elements. The first one that every visitor (and search engine!) sees is the headline. A few weeks ago I came across an interesting post that described how the author’s split testing of headlines doubled

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