Just as last year, I’m posting my own ranking of the best Super Bowl video commercials (this time I’m doing 5, not 3 like last year). However, in 2011 I’m happy to have a chance to do it not after the big game, but seven hours before it. Thanks to […]
Super Bowl Commercials 2011: Best 5 Video Ads Read More »
Yesterday I was looking for an all-inclusive Jamaica vacation to book for two adults and one child. I went to Expedia, set my search parameters, and one of the most attractive matches was Hilton Rose Hall Resort and Spa: Very attractive price (at least one-third less expensive than that of
Hilton Rose Hall and Interesting Hotel Pricing Strategy Read More »
I have recently noticed a banner on a blog run by a fellow marketer. You can see it on your left now. Each word on the banner carries an enormous power, and all of them together — a powerful emotional message. We are told that this will happen — “4,500
Advertising Effectiveness of Horror, Shame and Guilt Read More »
The transitive verb “to mimic” has several definitions, but the first two listed in the Webster’s dictionary are (i) to imitate closely, and (ii) to ridicule by imitation. Semantics is one of my favorite branches of linguistics; and when I look at the below picture I really don’t know which
Should We Settle for Mimicking? Read More »
I’ll be honest with you: I haven’t watched one second of the Super Bowl. I was shoveling my snow after the super snow weekend. I’m just not a big fan of (American) football (I’m a soccer man). What I did watch, however, were all of the Super Bowl commercials. Those
Top 3 Super Bowl Commercials 2010 Read More »
Back in July in my Global Advertising to Shrink, Online Marketing to Grow post I quoted Forrester’s report on US Interactive Marketing Spend which projects a substantial growth of digital marketing in the course of the next 4 years. As this year is coming to an end, it seems appropriate
Top 7 Interactive Channels to Keep an Eye on Read More »
A few days ago a Toronto-based affiliate marketer, Lorne Fade, has published an ad spending infograph based on Nielsen AdRelevance data. Among other things the infograph reflected the distribution of the top advertisers (by impressions and spend) on Facebook: A day earlier IKEA published a video on how they are
Facebook Advertising: IKEA Thinks Outside the Box Read More »
I love beautifully created ads, and one of them was shown to me by my wife as she was browsing through the September issue of the “Parent & Child” magazine this morning. It’s an ad by Nestle, and it’s for their new snack size Drumsticks (they call the new product
Ingenious Magazine Ad Brings Product & Deal Alive Read More »
Interesting forecast data (on global advertising vs interactive marketing) has been published a few days ago by Forrester Research and ZenithOptimedia. Here is my summary: Global advertising market is expected to decline 8.5% this year (North America – 10.3%) Overall advertising budgets will decline as well In 2009 newspaper ad
Global Advertising to Shrink, Online Marketing to Grow Read More »
Today I have decided to put together a list of posts, articles and discussions I have enjoyed in the course of the past week. Some of them are related to affiliate marketing and affiliate program management, while others address the areas of marketing and advertising that I am personally fascinated
Useful Articles on Marketing, Design and Advertising Read More »