Is Affiliate Marketing Undergoing a Kind of “Darwinism”?

Posted on6 CommentsCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

Not too long ago an interesting piece appeared in MediaPost’s weekly Performance Insider. It was authored by Peter Klein and entitled Online Darwinism And The Evolution of Performance Marketing. Klein suggested that “as the performance marketing industry matures, and as brands seek more sophisticated and legitimate agencies and affiliates to manage their online marketing campaigns” Read More …

Affiliate Marketing Opportunities in the Evolving Online Landscape

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

Last Friday I posted the first of my videos shot for Google Affiliate Network Client Summit 2012, preceding it with a comment that “I have shot four videos” total for Google, and that they were shot “in three different countries.” To remind you, each of the videos answers one specific question, and each was limited Read More …

Where is Affiliate Marketing Headed?

Posted on3 CommentsCategoriesGeneral Discussion, Online Marketing

Today I’m missing an event that I’ve always wanted to go to — Google Affiliate Network Client Summit, an invitation-only event which traditionally takes place in Chicago every summer. This year, unlike before, I received an invitation to speak at the event. However, numerous circumstances made it impossible for me to participate. Instead, we’ve worked out Read More …

Affiliate Marketing Spend to Reach 4.5B in 2016 and Other Findings by Forrester Consulting

Posted on8 CommentsCategoriesAnnouncements, Online Marketing

A week ago at LinkShare Symposium New York 2012 the affiliate network announced that “Forrester Consulting recently conducted a study on behalf of Rakuten LinkShare” and it was at the conference that the study findings were unveiled. Here are just three interesting observations from it: 1. Forrester has scaled down their previous growth prediction (of Read More …