How Not to Interpret EPC …Especially When Doing PPC

Posted on8 CommentsCategoriesGeneral Discussion, Thoughts for Affiliates

Regardless of what you may hear about affiliate marketing being an untapped goldmine waiting for you to become the Internet’s next millionaire, you gotta be careful. Campaigns where as an affiliate you are remunerated for performance only require (i) a careful and educated approach, and (ii) taking it easy. Otherwise, your affiliate role may end Read More …

Google Introduces AdWords Split Testing Tool

Posted onLeave a commentCategoriesAffiliate Tools, Pay Per Click Marketing

Yesterday Google introduced a new split testing tool for paid search marketers that use AdWords to try — the AdWords Campaign Experiments (ACE) tool [see original announcement here]. Google’s below video explains how the only way of handling split tests in PPC marketing before was to conduct a “before and after analysis” where you would Read More …

Amazon UK to Prohibit Affiliate Direct Linking (PPC or Organic)

Posted on5 CommentsCategoriesAffiliate Program Management, Pay Per Click Marketing

Following the example of Amazon.com and Amazon.ca, Amazon UK has just notified its affiliates/associates that DTM (direct-to-merchant) linking will be prohibited starting from February 1, 2010. Unlike their North American counterparts, Amazon.co.uk is explicit that they are against direct linking of both paid search ads and organic SE results. Those that do not comply with Read More …

Free Tool to Monitor Paid Search Trademark Violations

Posted onLeave a commentCategoriesAffiliate Program Management, Pay Per Click Marketing

A friend, and fellow affiliate marketer tweeted: If you are looking for tool to monitor affiliate (and competitor) bidding on your trademark, AdGooroo does seem to have a free option offering a “24/7 monitoring of 6 search engines in 20 countries” with a “deep analysis of over 155 ad servers and affiliate networks” [more here]. Read More …

Trademark Violators — a Type of Parasite

Posted on3 CommentsCategoriesAffiliate Program Management, Pay Per Click Marketing, Spyware & Parasites

While parasitism in affiliate marketing frequently being synonymized only with downloadable applications that intrude with the end user’s shopping experience with a purpose of facilitating cookie setting/swap on the customer’s machine, the term should really include everyone who is extracting wealth from merchants/advertisers without assisting them in any way to produce it. Trademark poaching is Read More …

Paid Search Advice & List of Negative Keywords

Posted on8 CommentsCategoriesOnline Marketing, Pay Per Click Marketing, Thoughts for Affiliates

Earlier this morning, Roxana Patrichi of Avangate published a list of 150+ negative keywords for software selling AdWords campaigns. This reminded me of one of the questions that I was asked in a recent interview to Affilorama. I was asked what advice I would give to newbie affiliates that are getting involved in paid search. Read More …

Google Suggest Now Helps Prevent Trademark Poaching

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing

…at least to a degree (and this is good to see). Back in May of this year when Google Suggest got links to the main/official websites added to the lists of suggested search phrases, I am pretty positive they did not have affiliate marketing in mind. The feature was certainly mainly geared towards to the Read More …

Amazon Prohibits Affiliates from DTM PPC

Posted onLeave a commentCategoriesAffiliate Program Management, Announcements, Pay Per Click Marketing

Amazon has announced earlier today that they starting from May 1 2009 they are prohibiting affiliates from engaging in direct-to-merchant (DTM) paid search campaigns. The exact wording of the letter is as follows: After careful review of how we are investing our advertising resources, we have made the decision to no longer pay referral fees Read More …