Rules Ignored by Affiliates and Affiliate Managers. Worldwide!

Posted on6 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Yesterday, as I was looking through the moderation queue (of “discussions” submitted) in the Affiliate Program Management group I run on LinkedIn, I was once again struck by the fact that on a weekly basis we have group members (including affiliate managers at some of the world’s top brands) who just do not care to Read More …

Affiliates Do Not Always Read Program Policies Before Applying

Posted on7 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Back in late 2009 I ran a poll which revealed that only 38% of affiliates, generally, pay good attention to affiliate program agreements before submitting their application (24% always, 14% often). Here’s that pie-chart: Based on the above data, I’ve been strongly recommending merchants to include a Summary of their affiliate program agreement before the Read More …

Bing Allows Anything for Display URL?

Posted on11 CommentsCategoriesAffiliate Program Management, Pay Per Click Marketing

Remember my PPC Display URLs and Affiliate Direct Linking Are Interconnected post two months ago? In it — being guided by Google AdWords policy — I argued: Permitting “direct linking” (or Direct-To-Merchant (DTM) paid search bidding), however, implies that affiliates are allowed to link their paid search ads (through their affiliate links, of course) right Read More …

38% of Affiliates Do Not Read Program Agreements

Posted onLeave a commentCategoriesAffiliate Program Management, Thoughts for Affiliates

In one of the newly launched affiliate programs (where specific types of affiliate promotion are explicitly prohibited in a short and easy-to-read program agreement), we have observed that over 38% of affiliates who apply into this program do not read that agreement. Yes, there is a mandatory requirement to agree to the terms and conditions Read More …

Commission for New Customers Only – Bad Affiliate Marketing Practice

Posted on3 CommentsCategoriesAffiliate Program Management, General Discussion

I have just looked over descriptions of several affiliate programs run by established brands, and noticed that some of them reward affiliates only for “new and unique” customers (wording retained, italics mine). Wow… They are pushing away thousands of affiliates on the pre-recruitment phase just by having that policy in place. In fact, this is Read More …