When comparing leadership with management, it is essential to understand that they are not mutually exclusive. In his Leadership: Theory and Practice Peter Northouse pointed out that they are similar in many ways. Both leadership and management involve influence, working with people, concern about effective goal accomplishment, and other shared […]
20 Differences Between Management & Leadership Read More »
Today I would like to talk about the most common mistakes that new affiliate program manages make. I came up with a list of 7 such mistakes: Mistake #1: Believing their job is to manage affiliates. This mistake is by far the most frequently repeated one by new affiliate program
Common Mistakes of New Affiliate Program Managers Read More »
A frequent reader of my blog has e-mailed me a question which I would like to address today. He wrote: For an affiliate program to be deemed successful, what percentage of overall company sales should it be doing. From previous experiences and talks with other AM’s, it’s my understanding that
What Percentage of Sales Can An Affiliate Program Bring? Read More »
A few days ago a friend of mine was terminated from an affiliate program of a Fortune 100 merchant which is run on an affiliate network, and managed by the network itself. I do not want to focus on the names here (no matter how much I wish to do
Affiliate Terminated by Nameless "Affiliate Team" Read More »
In his Organisational Behaviour and Analysis: An Integrated Approach, Derek Rollinson points to the importance of looking at the leader-follower relationship through the prism of “reciprocal causality.” This concept presupposes that in healthy leader-follower interaction the influence between leaders and followers happens simultaneously, reciprocally, and continuously. Ignoring, or neglecting, the
Reciprocal Causality and Affiliate Program Management Read More »
When setting up an affiliate program, the question of cookie life inevitably comes up. Affiliate cookie life is the time span that starts with the consumer’s click on the affiliate link and ends on the day beyond which you, as a merchant, do not wish to remunerate the affiliate for
Affiliate Program Cookie Life Question Read More »
To answer this question we need to briefly look into the expenses involved in (a) setting up and (b) running an affiliate program. On the program setup stage, you will have to choose whether to go with an affiliate network (prices and comparison here), or an in-house affiliate program software
Can Small Businesses Afford Affiliate Marketing? Read More »
It is always an honor to have my articles published, especially so when they are published in affiliate marketing magazines. One of them is, of course, the official magazine of the Affiliate Summit, FeedFront. It’s issue 5 has been made available for online browsing and downloading at Scribd.com today. My
New Article in FeedFront Magazine Read More »
Today I would like to show merchants that run affiliate programs how a landing page could kill an affiliate program’s campaign. Unfortunately, most merchants do not do a thorough enough job when putting together landing pages for promos and coupons they offer through their affiliate programs, and I feel like
How to Kill an Affiliate Campaign With a Landing Page Read More »
One of the questions that is most frequently asked by merchants — both those that have just launched an affiliate program, and those that have already been in this business for some time — is: Where, and how can I recruit some of those “super affiliates”? These affiliates [read my
How to Grow a Super Affiliate Read More »