AffStat 2010 Reveals Key Affiliate Expectations

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

Having surveyed over a thousand of affiliates “on their methods, preferences, and strategies”, Affiliate Summit has put together its newest 2010 AffStat Report [source], and made it open to public (free of charge) yesterday, April 20. I’ve been waiting for this one to be announced, and been glad to see it coming out two months Read More …

Forrester: US Affiliate Marketing Spend to Double in 5 Years

Posted on3 CommentsCategoriesGeneral Discussion

Three days ago Forrester Research, Inc. has published their “US Affiliate Marketing Forecast, 2009 To 2014” based on based in interviews of “vendor and user companies, including Commission Junction, Intuit, LinkShare, Pepperjam.com, Performance Marketing Alliance, Stateless Systems, ValueClick, and Vertive” [details]. In it Forrester forecasts the affiliate marketing industry to grow from $1.9 billion in Read More …