AffStat 2010 Reveals Key Affiliate Expectations

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

Having surveyed over a thousand of affiliates “on their methods, preferences, and strategies”, Affiliate Summit has put together its newest 2010 AffStat Report [source], and made it open to public (free of charge) yesterday, April 20. I’ve been waiting for this one to be announced, and been glad to see it coming out two months Read More …

Forrester: US Affiliate Marketing Spend to Double in 5 Years

Posted on3 CommentsCategoriesGeneral Discussion

Three days ago Forrester Research, Inc. has published their “US Affiliate Marketing Forecast, 2009 To 2014” based on based in interviews of “vendor and user companies, including Commission Junction, Intuit, LinkShare, Pepperjam.com, Performance Marketing Alliance, Stateless Systems, ValueClick, and Vertive” [details]. In it Forrester forecasts the affiliate marketing industry to grow from $1.9 billion in Read More …

Are Affiliate Program Directories Dying?

Posted on10 CommentsCategoriesAffiliate Program Management, General Discussion

A few days ago Shawn Collins wrote a good post on recruiting targeted affiliates, in the comments to which I suggested several more me methods of affiliate recruitment. Among these methods I have mentioned affiliate program directories as one of the ways to get a word about an affiliate program out. I personally have never Read More …