Up to 25 Percent of Affiliate Transactions Involve Multiple Publishers

Posted on4 CommentsCategoriesAffiliate Program Management

Last week an interesting Tweet came from Commission Junction University: Less than 1% of affiliate transactions had another affiliate in the click path across @cjnetwork #cju2013 #attribution — Trisha Lyn Fawver (@TrishaLyn) September 11, 2013 It stirred some interesting reactions (and discussions). The industry’s veteran, co-founder of Impact Radius, Todd Crawford, for example, replied: @TrishaLyn Read More …

How AvantMetrics Revolutionizes Affiliate Marketing Analytics

Posted on3 CommentsCategoriesAffiliate Program Management, Interviews

A few minutes ago AvantLink has officially launched AvantMetrics as a standalone affiliate marketing analytics product and brand [announcement here]. Apparently, this “click stream intelligence” functionality has been available to AvantLink clients for a while, but only directly within the network, and this has just changed. Being extremely excited about what I believe to be Read More …

Will 2012 Be the Year of Attribution Modeling in Online Marketing?

Posted onLeave a commentCategoriesAffiliate Program Management, Online Marketing

How many different online marketing channels are you employing simultaneously? Let me guess… At least three; maybe five or more. If you’re reading my blog, then you, probably have an affiliate program. Besides it, you’re more than likely also engaged in paid search, SEO, social, possibly display and/or remarketing initiatives; maybe mobile, and video… And Read More …

Value of Click and Quest for Perfect Attribution Model

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

Fred Wilson has tweeted: I’ve just finished reading his “Affiliate Marketing Undervalues The Link” post. In essense, he argues that the 535 clickthroughs he sent to Amazon were worth much more than the money he received in commission (a total of $25.20, or less than $0.05 per click). Linking to a specific book title on Read More …