Maximizing Your Affiliate Program Performance During Holiday Season

Posted onLeave a commentCategoriesAnnouncements, Webinars

Last month Cynthia of Marketing Pilgrim urged us to get ready for the 2013 “holiday shopping season” to start sooner and be shorter (25 days versus 31 in 2012). Yahoo! picked up the topic, reminding us of the key shopping dates, again comparing 2013 to 2012. Well… last year “some retailers started launching their holiday Read More …

“Making the Most of Holidays” Affiliate Webinar & 50 Books Giveaway

Posted onLeave a commentCategoriesAnnouncements, Webinars

I invite you to register for a webinar on affiliate marketing during holiday seasons. Both affiliates and merchants can successfully monetize on holiday buying trends. However, to make the most of every holiday both must understand their audience — (a) merchants and affiliate managers need to know what their affiliates need to market them effectively, Read More …

On Leadership, Motivation, Future of Affiliate Marketing, etc

Posted onLeave a commentCategoriesInterviews

I have been interviewed by Avangate, the Netherlands-headquartered IT solutions company that also runs an affiliate network for software vendors. Cristian of Avangate asked some interesting and thought-provoking questions, on topics that ranged from how I came into affiliate marketing to the future of affiliate marketing, from techniques of how to best handle communication with Read More …