Mobile Black Friday 2011: Traffic Exceeds 14%, Sales Hit 10%

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Earlier today IBM Coremetrics published their Black Friday 2011 benchmark report (thanks to Bryan Eisenberg for tweeting about it), and while there has been an impressive 24.3% increase in overall online sales over last year’s figures, it is the mobile channel that has shown the most impressive to me growth. Here are the details: Black Read More …

5 Infographics on Black Friday, Cyber Monday & Holiday Season 2011

Posted on4 CommentsCategoriesGeneral Discussion, Online Marketing

According to the calculations of the National Retail Federation last year over 200 million consumers spent some $45 Billion on Black Friday. This year, eMarketer predicts that $47 Billion to be spent online during the holiday season in the U.S. alone. And historically, it so happens that holiday-related sales growth picks up right around the Read More …

Black Friday 2010 Online: 16 Percent Consumer Spending Increase

Posted on2 CommentsCategoriesOnline Marketing, Thoughts for Affiliates

Yesterday from Shawn Collins post I’ve found out that the newest Coremetrics’ report on Black Friday 2010 online sales is out. This third annual “analysis of the online retail sector” outlined the trends in 2010 (as compared to Black Friday 2009), including the following bird’s-eye look at the state of online sales: Online sales were Read More …

Black Friday Interest Comes Earlier. Marketers Adapt

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Google Insights for Search is revealing an interesting pattern about people’s searches for “Black Friday” and related key phrases. From 2008 to 2010, the consumer interest in Black Friday deals has been moving to earlier dates every year (happening a month earlier every year). Here’s what Google has registered between 2007 and 2010: in 2007 Read More …

Holiday Niches or How to Make Annual Salary in One Month

Posted on2 CommentsCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

When we talk about “niche” affiliates, we normally refer to marketers that focus on a product vertical. A number of affiliates have gone beyond verticals only, and realized that there’s also an array of amazing opportunities from holiday shopping to shipping. Today I’d like to briefly look at the demand for the holiday shopping websites. Read More …

Online Holiday Shopping in Full Swing: Stats and Trends

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion, Online Marketing, Thoughts for Affiliates

The holiday shopping has really picked on the Black Friday (November 27 this year), and continues to grow. The chart on the right shows an increase of affiliate-referred sales within just one affiliate program. I have noticed a very similar picture across several affiliate programs: a considerable slowdown in sales on the day before Thanksgiving Read More …