branding

Is Poor Backlink Strategy Damaging Your Brand?

[The purpose of this post is to demonstrate a poor backlink “strategy” without bringing any particular brand into the spotlight. Therefore, all sensitive information is omitted.] Twelve days ago I received the following email: I am contacting on behalf of [hosting company’s name here] and firstly would like to thank …

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Creating a Powerful Personal Brand (for Affiliate Marketing & Beyond)

It’s been nearly two years since that Affiliate Summit panel of ours, but the things we’ve talked about are still relevant today. Back in January 2011 Barbara Rozgonyi, Jim Kukral, Marty Fahncke and yours truly addressed the subject of leveraging personal brands “for affiliate success.” The session ended up covering …

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Digital Marketer's Twitter 100+ Master List

Over the past two months I’ve been compiling publishing lists of Twitter users related to digital marketing. You have been commenting and adding your own suggestions (which have been highly appreciated!) Today I have decided to collect all of this data into one master list (which now contains over 100 …

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Nielsen: 6 Out of 10 Consumers Use Direct Type-in

Some staggering statistics has been published by the Nielsen Co.’s online division — six out of ten online consumers arrive at e-retailers’ websites through direct type-ins of the retailer’s URL into the address bar of their browser (Google’s URL Suggests were probably included here as well). AdAge wrote: Less than …

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