When Affiliates Disguise Behind Sub-Affiliate Networks and Platforms

Posted on4 CommentsCategoriesAffiliate Program Management

An interesting situation was described to me by a merchant/advertiser the other day. They run an affiliate program where a specific type of affiliates is being paid lower-than-default commissions. However, there are ways for these affiliates to disguise themselves in order to receive the full commission. Challenge Affiliates who (due to the promotional methods used Read More …

Free Paid Search Monitoring for Google Affiliate Network Merchants

Posted on2 CommentsCategoriesAnnouncements

As Google Affiliate Network (GAN) is shutting down its operations, many are attempting to “monetize” on this. Affiliate networks are fighting for the attention of GAN advertisers, OPM agencies are extending their compelling migration offers to soon-to-be-former GAN merchants, but one company’s approach really stood out to me. As of yesterday afternoon, BrandVerity is offering Read More …

Affiliate Coupon Code Compliance Guide Developed and Released

Posted on1 CommentCategoriesAffiliate Program Management

Whether you call them coupons, vouchers or promo codes, the customer demand for them is hot. The debate around the value of coupon affiliates, however, is even hotter. The dilemma for online merchants may be summarized as follows: Is it even possible to have productive partnerships with coupon affiliates? Some believe it is not. Others Read More …

Affiliates in Nexus Tax States, Reverse Geo-Target In-State Traffic

Posted on3 CommentsCategoriesAffiliate / Advertising Tax, Affiliate Program Management, Thoughts for Affiliates

A recent BrandVerity’s Tweet sparked an intersting discussion. In case you’ve missed it, here it is: Since some may require definition of several key terms used above, here’s all you need to know here: Affiliate nexus tax — state-specific sales tax imposed on sales by in-state affiliate marketers to in-state customers [more here]. Geo-targeting — Read More …

BrandVerity’s PoachMark Now Also Analyzes Affiliate Toolbars

Posted on1 CommentCategoriesAffiliate Program Management, Spyware & Parasites

Earlier this week an email came from BrandVerity, the developers of PoachMark, a famous tool of catching paid search violations. The email read: We’re happy to unveil a great new resource available to all Poachmark customers, at no additional cost! Our staff has been hard at work developing informational Affiliate Toolbar Profiles. Downloadable affiliate toolbars Read More …

Why Every Merchant Must Read BrandVerity Affiliate Compliance Guide

Posted on6 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

On March 7, 2012 BrandVerity released its Affiliate Compliance Guide. In it they cover “techniques, signs, and strategies to combat affiliate fraud” which may be draining your money even as you are reading this post now. Here are just a few interesting excerpts and a screenshot from it (all of which, I hope, will make Read More …

5 Tools to Police Affiliates Violating Trademark Restrictions

Posted on2 CommentsCategoriesAffiliate Program Management, Spyware & Parasites

Trademark violations happen in multiple forms, but the more frequent ones are: bidding on trademarks in paid search campaigns and registering domain names with merchant’s trademarks in them. Both of these methods yield fairly easy money to violating affiliates, and neither of these will ever stop. Also, just because you may have prohibited trademark use Read More …