A month ago ShareASale published a brief case study on how the pay-per-call model was working for one given affiliate program, that of Legacy Learning Systems [view it in PDF here]. In it the program’s manager, Matt McWilliams, shared that in the first 30 days with the platform — ShareASale […]
Pay Per Call Advertising Draws Impressive Conversions Read More »
Yesterday, on February 16, ValueClick, Inc. (VCLK) — the owner of Commission Junction affiliate network, Shopping.net, PriceRunner, and MeziMedia which operates Smarter.com and CouponMountain.com — has made their full 2009 fiscal data available to the public. MarketWatch reports: In the fourth quarter of 2009, revenue in the Media, Affiliate Marketing
ValueClick Affiliate Marketing Revenue: 2009 versus 2008 Read More »
It is no secret that in affiliate marketing text links generally convert significantly better than banner links. Also, when it comes to text links, it is easy for an affiliate to split-test different text variations (improving conversions) on their end without getting the merchant involved in the process at all.
How to Convert Other Affiliate Links into Text Links Read More »
As it was earlier announced in this press release, and then reemphasized both by Shawn Collins and Scott Jangro, a new kind of an affiliate marketing platform was born yesterday morning, and given the name Impact Radius. I have interviewed two of the co-founders of Impact Radius, Todd Crawford (TC)
Todd Crawford and Lisa Riolo Interview on Impact Radius Read More »
An affiliate wrote: Could you please explain how affiliate marketing works for someone living in Eastern Europe. How exactly is payment handled? Good question. Whether you live in Western or Eastern Europe cashing a USD check (the universal payment method utilized by all affiliate networks) always entails a fee. In
Payment Options Across Different Affiliate Networks Read More »
Yesterday I have mentioned how some advertisers/merchants choose to automatically decline affiliates that fit (or don’t) certain criteria. Today I have done some testing, and would like to illustrate what I mean. I started a brand new affiliate account with Commission Junction, placing my affiliate website into the “Marketing” category,
Automatic Decline of Affiliate Applications — Bad Practice Read More »
Attention deficit is a serious problem in itself, but all the more so when you observe it in people whose primary role is in providing you with customer service. Both for the sake of notifying the affiliate network, and to find out what their recommendation would be, we reported the
Attention Deficit in Affiliate Networks' Customer Service Read More »
I have a ZoneAlarm® Pro Firewall installed on my machine. This morning when I turned my computer on, it ran a routine scan for spyware and threats, and deleted the following cookies: Two of the above (Apmebf and Qksrv) are Commission Junction (CJ) cookies, and one (Linksynergy) is a LinkShare
Irony: Firewall Deletes Its Own Affiliates' Cookies Read More »
With common regularity both affiliates, and merchants wonder what is a commission locking period. Let’s take ShareASale (SaS) for one example. On this affiliate network for every transaction in their reports merchants see a “lock date” (see example below): Affiliates, on the other hand, see both the “lock date”, and
Locking Periods and Lock Dates in Affiliate Marketing Read More »
This is one of the most frequently asked questions by merchants that are deciding between different affiliate networks. Today it came to me in the following form: Which network was the highest number of strong affiliates? My answer is twofold: (i) most affiliate networks do not disclose such information, but
Which Affiliate Network Has More Affiliates? Read More »