An Affiliate Marketing Action Plan: The 5 Cs Approach

Posted on2 CommentsCategoriesAffiliate Program Management

Note from Geno Prussakov: I am excited to welcome our newest guest blogger, UK-based Simon Swan. Enjoy his first AM Navigator post below. As affiliate marketing continues to mature as a key digital channel to support an organisations acquisition strategy, it is important to have an actionable plan in place to support your program and having set Read More …

Do Not Believe Everything You See in Affiliate Program Statistics

Posted on9 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Remember my Competitive Intelligence at the Service of Affiliate Program Managers article at Search Engine People which appeared there back in May of this year? If you didn’t see it yet, that would be a good place to start before continuing reading this post… If, however, you did read it you know that — when Read More …

5 Competitive Intelligence Twitter Accounts to Follow

Posted on2 CommentsCategoriesGeneral Discussion, Online Marketing

From all definitions of “competitive intelligence” that I have seen I like Christopher West’s best of all. He eloquently defined it as “the process by which companies inform themselves about every aspect of their rivals’ activities and performance” (Competitive Intelligence, p. 12). There are multiple tools to monitor your competitors, but this post isn’t about Read More …

Recruit Affiliates with Intelligence & Link Building Tools

Posted onLeave a commentCategoriesAffiliate Program Management

Have you noticed how Compete.com is positioning itself now? Here’s a screenshot I’ve just taken (emphasis, of course, mine): This is, actually, not too surprising to see. What is surprising thought is that competitive intelligence and link building tools have taken so long to start selling themselves as powerful affiliate recruitment tools. They are actually Read More …

Improve Banner Conversion with Competitive Intelligence

Posted onLeave a commentCategoriesAffiliate Program Management, Online Marketing

You’ve made a decision to start an affiliate program, decided on the tracking platform to use, and now you’re facing multiple questions, one of which may be worded this way: How do I put together best possible banners for affiliates to use for my program? To a great extent, this question has already been answered Read More …