Yahoo! Deals – New Affiliate Coupons Aggregator

Posted onLeave a commentCategoriesAffiliate Program Management, Online Marketing, Thoughts for Affiliates

Yesterday Yahoo! has launched a renewed website, Yahoo! Deals (where they feature “deals and online coupons from around the web”), and resurrected their Twitter account @yahoo_deals to push the coupon offers published on Yahoo! Deals [source]. I went to the Walmart coupons page (titles and meta tags of all pages are well-optimized [no wonder why, Read More …

Coupons & Discounts Are Not Incentives

Posted on1 CommentCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

Yes, I know, the title of this post may sound nonsensical to mainstream marketers, but give me a minute to explain what I mean a bit further. Over the past two days I have been looking through hundreds of affiliate applications into the DaySpring’s affiliate program, and I’ve been noticing that surprisingly large numbers of Read More …

Will Coupons Destroy or Save Affiliate Marketing?

Posted on7 CommentsCategoriesGeneral Discussion, Thoughts for Affiliates

I have come across a blog post where the author states that “discount vouchers will destroy affiliate marketing” because consumers look for discount coupons “at the point of sale” and “not while researching retailers.” To support the claim (at least partially) the Father of Advertising, David Ogilvy, is quoted, who wrote in his “Confessions of Read More …

7 Things A Coupon Affiliate Can Do To Stand Out

Posted on5 CommentsCategoriesGeneral Discussion, Thoughts for Affiliates

Largely due to the current economic climate, and partly because of the very psychology of humans, coupon websites (majority of them – affiliates) are rapidly multiplying — new ones springing up every week. But how could a new coupon website stand out? First, let’s look at the commonalities of coupon affiliates. Most do everything that Read More …