RetailMeNot, Wall Street Journal, Thoughts on Coupon Affiliates

Posted on6 CommentsCategoriesAffiliate Program Management

Earlier this month The Wall Street Journal published an interesting article where Miriam Gottfried drew an analogy between a coupon affiliate and a sandwich shop assistant compensated on performance basis. Here’s how the reporter’s illustration went: Imagine you own a sandwich shop and want to bring in new customers. You recruit five assistants and give Read More …

Coupon Affiliate Sites: Do (and Can) They Provide Value?

Posted on17 CommentsCategoriesAffiliate Program Management

Last Friday another affiliate-marketing-may-be-dead article has been published. Authored by Jamie Salvatori, founder and owner of Vat19.com (an online store selling unique “curiously awesome” gifts), this Practical eCommerce article started by calling coupon affiliate sites “parasites that should be eliminated from the web” and argued: Coupon and deal websites provide zero value. Sorry, but broadcasting Read More …

ShareASale — Affiliate Network That Cares About Affiliates

Posted on15 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Yesterday as I was adding new coupons for a ShareASale-based affiliate program I have noticed a little (but a very significant) addition to one of the fields you can fill out when adding a coupon/deal to the network. They now have a field for special commission to be applied on coupon/deal transactions. The fine print Read More …

Deals.com and MyType Profile Coupon Lovers & Avoiders [STUDY]

Posted on1 CommentCategoriesGeneral Discussion, Online Marketing

Having surveyed over 8,500 consumers on questions related to online coupon use, Deals.com together with MyType have released a very interesting study that many online marketers should find of help. The study profiles the demographics and psycho-graphics of both coupon “lovers” and coupon “avoiders.” One of the more surprising findings was that six-figure earners are Read More …

Macy’s Takes (Back?) a Piece of Coupon Affiliates Pie

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

This month’s Internet Retailer magazine featured an article on the growing use of coupons, the ways these value-conscious consumers shop online, and what some merchants do to keep the frugal shopper yet by-pass affiliates. At this time the article is also available online here. It opens with these words: Staffers at Macys.com detected a new Read More …

What are Affiliate-Exclusive Coupon Codes?

Posted on2 CommentsCategoriesAffiliate Program Management

A merchant has emailed me: A newly-joined affiliate is asking if we can offer them exclusive coupon codes. He says these are extremely popular and convert especially well for them. What exactly are exclusive codes? [underlining mine] The technique of enticing coupon affiliates with exclusive codes is a widely-spread one. In simple language, it entails Read More …

Bright Future for Coupon Affiliates

Posted on3 CommentsCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

MediaPost has published some information that coupon affiliates should find of extreme interest. Referencing a recent report by Borrell Associates, MediaPost wrote: …Borrell Associates estimates that the $8.3 billion value of online coupons redemptions in 2009 (including via the Internet, email and mobile) will jump more than 50% to $12.7 billion in 2010 and to Read More …