4 Affiliate Marketing News You Should Be Aware Of

Posted onLeave a commentCategoriesAffiliate / Advertising Tax, Announcements, Thoughts for Affiliates

Several things — important to affiliates, and affiliate marketing industry as a whole — have happened in the course of the past few days, unfortunately not all good, and today I’d like to draw your attention to the following four: 1. Pennsylvania Enacts Affiliate Nexus Tax law — Late last night (on December 1, 2011) the Read More …

Cyber Monday 2011: 33% Spend Increase & Other Noteworthy Statistics

Posted on2 CommentsCategoriesGeneral Discussion, Online Marketing

IBM Coremetrics has just added Cyber Monday 2011 data to their benchmark report I blogged about yesterday. Here are the things that have caught my eye: Cyber Monday 2011 — 5 Noteworthy Facts Overall spending increase — Online sales were up 33% over 2010, 29.3% up over Black Friday 2011, and AOV (avergage order value) Read More …

5 Infographics on Black Friday, Cyber Monday & Holiday Season 2011

Posted on4 CommentsCategoriesGeneral Discussion, Online Marketing

According to the calculations of the National Retail Federation last year over 200 million consumers spent some $45 Billion on Black Friday. This year, eMarketer predicts that $47 Billion to be spent online during the holiday season in the U.S. alone. And historically, it so happens that holiday-related sales growth picks up right around the Read More …

2010 Online Holiday Shopping: Satisfied Customers Spend More

Posted on3 CommentsCategoriesOnline Marketing

According to a ForeSee Results‘ holiday benchmark of shopper satisfaction with online retailers (released last week), the customer satisfaction has gone down since Cyber Monday 2010 (an expected tendency with Cyber Monday shopping incentives going away), but it is higher than it was a year ago during the post-Thanksgiving week: Additionally, online shoppers are more Read More …

Holiday Niches or How to Make Annual Salary in One Month

Posted on2 CommentsCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

When we talk about “niche” affiliates, we normally refer to marketers that focus on a product vertical. A number of affiliates have gone beyond verticals only, and realized that there’s also an array of amazing opportunities from holiday shopping to shipping. Today I’d like to briefly look at the demand for the holiday shopping websites. Read More …

64% of Holiday Shopping Still Left to Be Done

Posted onLeave a commentCategoriesAffiliate Program Management, Online Marketing, Thoughts for Affiliates

Who said that past the Cyber Monday week there’s not much to fish for in the pond of holiday-oriented consumers? Yesterday Google Retail Blog has published some staggering data: as of Sunday, December 6 2009, 64% of holiday purchases are yet left to be done. Apparently, compared to the week before Thanksgiving, the percentage has Read More …