Google Buys Affiliate Site; Skype Opens for Advertising

Posted on6 CommentsCategoriesGeneral Discussion, Online Marketing

Two interesting things have happened over the past few days — not in any way interconnected, but both related to the topic of monetizing consumer interest in certain types of services. Google Bought an Affiliate Website Acquisitions of affiliate websites by larger corporations don’t occur every month (the last large one that I remember of Read More …

Google Instant and Its Impact on Affiliate Marketing

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Only a couple of hours have passed since Google’s introduction and  announcement of Google Instant, but the digital marketing world is already quite stirred up over it; and the palette range goes all the way from concern to amazement… Affiliate marketers are obviously directly affected as well. But how exactly? Matthew Wood, the founder of Read More …

50% of Top Comparison Shopping Engines Are Affiliates

Posted on6 CommentsCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

According to comScore’s data, quoted at SearchEngineLand.com a few hours ago, an affiliate website (TheFind) has beaten Yahoo! Shopping “in terms of average daily users”, and 2 out of the top 4 comparison shopping engines (TheFind and Shopzilla) are active affiliates. Here’s that data (highlighting mine): More in the above-quoted Google Is Top Shopping Site, Read More …

Search Market Growth and Implications for Affiliates

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Having analyzed the growth of the global search market in the month of December 2009 compared to the search landscape in December 2008, comScore has registered a 46% increase in online search demand globally. The U.S. “represented the largest individual search market in the world” accounting for some 17% (or 22.7 billion searches total) of Read More …