15 Tips: How to Create Affiliate-Friendly Websites (Landing Pages)

Posted on7 CommentsCategoriesAffiliate Program Management

A merchant who is looking at launching an affiliate program, approached us for affiliate management services. Having looked at their website, we’ve recommended fixing the website first. Similarly to this situation, my client’s website could use some serious remodeling. But then they asked me: Do you have a checklist of best practices that our designer Read More …

Use Co-Branded Landing Pages to Increase Affiliate Conversions

Posted on4 CommentsCategoriesAffiliate Program Management

Co-branded landing pages are a pretty simple, yet an extremely effective, way to increase individual affiliate conversions. It is also one of the frequently-overlooked affiliate program optimization techniques. The most compelling reason to start working in this direction is the immediate conversion improvement. Here’s the data — reported on the performance of co-branded affiliate landing Read More …

How Conversion Optimization Increased Performance by Over 50%

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion

In the beginning of this year, while replying to a completely different question, I wrote: The responsibility for conversion of affiliate-referred traffic is always a shared one: (i) affiliates should work on making it a targeted traffic, while (ii) merchants should ensure that their own websites actually convert. I have seen affiliate programs with zero Read More …

Digital Marketer’s Twitter 100+ Master List

Posted on14 CommentsCategoriesGeneral Discussion, Online Marketing

Over the past two months I’ve been compiling publishing lists of Twitter users related to digital marketing. You have been commenting and adding your own suggestions (which have been highly appreciated!) Today I have decided to collect all of this data into one master list (which now contains over 100 unique Twitter accounts: Analytics – Read More …

7 Conversion Optimization Experts to Follow on Twitter

Posted on9 CommentsCategoriesGeneral Discussion

Conversion optimization — “the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer” [source]. What else could be more important (whether you’re an affiliate, a online retailer, or anyone else involved in digital marketing)? Here are the 7 must-follow conversion optimization experts who Read More …