lead generation

How to Safeguard Your Affiliate Marketing Program Against Fraud?

We are now working on setting up an affiliate program for a client, and it is going to employ both a pay-per-sale, and a pay-per-lead model. The Internet Marketing Director of the company has emailed me a very good question which I would like to quickly address for the rest […]

How to Safeguard Your Affiliate Marketing Program Against Fraud? Read More »

How to Choose a Lead Generation Affiliate Marketing Network

A new OPM has emailed me: I may start working soon with a large company that deals with generating leads in a specific vertical in the medical field.  This would be my first time managing a lead gen affiliate program.  I’ve done some research into this, but I wanted to

How to Choose a Lead Generation Affiliate Marketing Network Read More »

Affiliate Networks in North America: The Complete and Updated List

[Updated: 6/26/2019] Did you know that in North America alone there are nearly 180 affiliate networks? In affiliate marketing, an “affiliate network” is, essentially, an intermediary between a brand (merchant or advertiser) and an independent marketer (affiliate), the party bringing merchants and affiliates together and providing both of these parties

Affiliate Networks in North America: The Complete and Updated List Read More »

Cost Per Action Marketing and Pay Per Lead Model

Affiliate marketing is essentially a Cost Per Action marketing. When there is performance/action — you pay your affiliates. Performance can be of several types, but the most frequently valued ones are sales and leads. Therefore, online businesses either pay a percentage (or a flat amount) of every sale an affiliate

Cost Per Action Marketing and Pay Per Lead Model Read More »