In Affiliate Profiles More Is Not Always Better

Posted on5 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

On Monday morning I tweeted: Affiliates, when setting up affiliate network acct do NOT put “None” into incentive program description. It marks you as incentive affiliate — Geno Prussakov (@ePrussakov) May 21, 2012 I have been getting questions about that tweet. So, let me elaborate on it, as I believe it to be important. Here’s Read More …

RingRevenue Bridges Gap Between Incentive Affiliates & PPL Programs

Posted on2 CommentsCategoriesAffiliate Program Management, Interviews, Online Marketing

For ages there has been an inherent disconnect between the promotional method an incentive affiliate uses, and the end goal of every pay-per-lead program — or that of generating “potential sales contacts“. After all, when the chief end-user motivator is cashback, points, virtual currency, or anything of this kind, it is very hard to reap Read More …

Why eBay is Suspending Loyalty Affiliates

Posted on8 CommentsCategoriesAffiliate Program Management, General Discussion

Yesterday, in The Ugly Side of Affiliate Marketing post a friend and fellow affiliate marketer, Tricia Meyer wrote: The eBay Partner Network announced out of the blue that they are dropping loyalty sites until at least October. The question this immediately raised in multiple heads was, of course, “why?” Carolyn Tang Kmet, adjunct lecturer in Read More …

Loyalty Programs and Affiliate Marketing

Posted onLeave a commentCategoriesOnline Marketing, Thoughts for Affiliates

Not too long ago I’ve blogged about the bright near future for coupon affiliates. It seems that loyalty affiliates have a future as well, and certain strategic factors will make (or are already making) some of them significantly more competitive than others. For instance — according to the data from a CMO Council study entitled Read More …