Affiliate Marketing, Mobile Advertising, Lead Generation and TCPA

Posted on2 CommentsCategoriesGeneral Discussion, Thoughts for Affiliates

As many in the marketing industry know, affiliate marketing is one of the most cost-effective techniques for monetizing web site traffic and driving sales. New technologies such as mobile advertising and telemarketing are challenging the established methods. Telemarketing to users of mobile phone via “robocalls” or text messages is just the newest trick in the Read More …

Affiliate-Driven Mobile Traffic Yields 400,000 Sales in One Month

Posted on2 CommentsCategoriesAffiliate Program Management

Earlier this morning Affiliate Window, an affiliate network that prides itself in tracking “over 90% of mobile activity” [more here] posted some truly impressive data on their Facebook page: in the month of July 2013 they registered 13,000 affiliate-referred mobile sales each day. This means over 400,000 mobile sales driven by affiliates in one ordinary month. Read More …

UK M-Commerce Report with Affiliate Marketing Twist

Posted on2 CommentsCategoriesAnnouncements, Mobile, Thoughts for Affiliates

Earlier today a4u released an M-Commerce Report, detailing the UK’s latest m-commerce statistics, considerations, and opportunities both for brands and affiliates. Here are just a few things that have caught my eye: Affiliate-Driven Mobile Sales Doubled Since the Start of 2011 Per Affiliate Window‘s observations “at the start of the current year the mobile channel Read More …

LinkShare Mobile Publisher Dashboard: Announcement & How-To

Posted onLeave a commentCategoriesAnnouncements, Thoughts for Affiliates

It’s great to see affiliate networks developing. Last week ShareASale launched their new merchant interface. A couple days after that Google Affiliate Network announced product APIs for affiliates. Yesterday Shawn Collins wrote about buy.at‘s new product search feature for affiliates. Today I’d like to bring to you another network-related news — LinkShare has just launched Read More …

Marriage of Mobile Affiliate Marketing and Pay Per Call

Posted on1 CommentCategoriesGeneral Discussion, Interviews

Yesterday RingRevenue has circulated a press release, which quoted with some truly impressive statistics: …record mobile campaign growth, with third quarter call volume up more than 500 percent compared with the first quarter of this year. With conversion rates as high as 47 percent and top mobile publishers generating more than $75,000 per month in Read More …

15 Must-Follow Mobile Marketing Twitter Accounts

Posted on9 CommentsCategoriesGeneral Discussion, Mobile, Online Marketing

Mobile is gaining more and more popularity, and who else should be more prepared to embrace it than digital marketers? Nobody, right? Well… Experience shows that mobile Internet and mobile commerce are somewhat different from mainstream Internet and e-commerce, and while may of the digital marketing skills will be of benefit, to succeed with mobile Read More …

Mobile Affiliate Marketing Best Practice Guidelines

Posted on1 CommentCategoriesGeneral Discussion

Yesterday (on April 27, 2010) the Mobile Marketing Association (MMA) has published version 5.0 of its “U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services” [more here]. This fairly voluminous document (139 pages long; full text in PDF here) prescribes industry standards for mobile messaging (SMS and MMS), Interactive Voice Response (IVR), other Read More …

First U.S. Mobile Affiliate Network Launched

Posted on4 CommentsCategoriesGeneral Discussion

I’ve known of Apprupt (a Germany-based performance marketing network for mobile applications), MobPartner (a France-headquartered mobile CPA network), but now there is a US-based mobile affiliate network too. It is called OfferMobi, and it was launched just yesterday (April 19) at ad:tech San Francisco. The company is owned by Mark Roth of OfferVault. It appears Read More …