multi-click attribution

Up to 25 Percent of Affiliate Transactions Involve Multiple Publishers

Last week an interesting Tweet came from Commission Junction University: Less than 1% of affiliate transactions had another affiliate in the click path across @cjnetwork #cju2013 #attribution — Trisha Lyn Fawver (@TrishaLyn) September 11, 2013 It stirred some interesting reactions (and discussions). The industry’s veteran, co-founder of Impact Radius, Todd …

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How AvantMetrics Revolutionizes Affiliate Marketing Analytics

A few minutes ago AvantLink has officially launched AvantMetrics as a standalone affiliate marketing analytics product and brand [announcement here]. Apparently, this “click stream intelligence” functionality has been available to AvantLink clients for a while, but only directly within the network, and this has just changed. Being extremely excited about …

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Will 2012 Be the Year of Attribution Modeling in Online Marketing?

How many different online marketing channels are you employing simultaneously? Let me guess… At least three; maybe five or more. If you’re reading my blog, then you, probably have an affiliate program. Besides it, you’re more than likely also engaged in paid search, SEO, social, possibly display and/or remarketing initiatives; …

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Multi-Click Attribution vs Last Click Wins Model

Chelsea Osoling, the affiliate manager for CowBoom.com (the Best Buy company) has emailed me a good question some time ago, and I promised her to address it. She wrote: There’s been a lot of buzz about multiclick attribution at Affiliate Summit East and CJU and I’ve noticed you have written …

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