Pay Per Call Performance Marketing: CTR, Conversion & AOV Data

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion

It’s been a while since I have last blogged about pay-per-call performance marketing, and I’m glad that in a recent consulting session I was asked a question that I really didn’t have a good up-to-date answer to (which has made me dig into PPCall data, and, ultimately, gave birth to this post). I’ve had a Read More …

Pay Per Call Marketing: Adoption by Financial Services Industry

Posted on3 CommentsCategoriesInterviews, Online Marketing

Earlier this morning a new RingRevenue press release has hit the wire. It covers how financial services marketers are benefiting from call performance marketing, and also introduces a white paper case study on financial services. The white paper is an interesting read, discussing the challenges facing financial services marketers today and detailing how Progrexion Marketing Read More …

Interview with Jason Spievak, CEO of RingRevenue

Posted onLeave a commentCategoriesArticles & Publications, Interviews

If you’ve attended the most recent Affiliate Summit East in New York (August 15-17, 2010) or Search Engine Strategies in San Francisco (August 16-20, 2010), you have probably already seen the newest August 2010 (issue 5) edition of the Revenue Performance magazine. This issue has published my recent interview with Jason Spievak, the CEO of Read More …

Pay Per Call Advertising Draws Impressive Conversions

Posted on19 CommentsCategoriesAffiliate Program Management, General Discussion

A month ago ShareASale published a brief case study on how the pay-per-call model was working for one given affiliate program, that of Legacy Learning Systems [view it in PDF here]. In it the program’s manager, Matt McWilliams, shared that in the first 30 days with the platform — ShareASale uses RingRevenue‘s technology to track Read More …