It’s that time of the year when you can vote on sessions proposed for Affiliate Summit West 2013. The conference is going to be held on January 13-15, 2012 in Las Vegas, Nevada. They let prospective attendees cast their votes for a week, then the conference’s advisory board votes, and […]
Vote if You Want to See Me Speak at Affiliate Summit West 2013 Read More »
My favorite season of the year is coming, and while there’s still time for you to plan your trips to the conferences where I will appear, I’d like to highlight the two at which I am set to speak this autumn. In both cases I will tackle affiliate program management
Affiliate Management: Prussakov's Fall 2012 Speaking Engagements Read More »
With ShareASale’s ThinkTank 2012 and Affiliate Summit Central 2012 being just around the corner I am getting more and more emails about scheduling meetings at these events. Unfortunately, I am not going to attend either of these. Neither am I gonna be at a4uexpo Europe 2012 in 5 weeks. To
Upcoming Affiliate Marketing Speaking Engagements in 2012 Read More »
A little over a week ago I was approached by Chris Johnson, asking if I would like to contribute a 30-second video answer to a question of how online marketing, and performance marketing in particular, will look like around 2015. Earlier today my video, along with videos from a few
What Will Online (and Affiliate) Marketing Look Like in 2015? Read More »
Earlier in the morning a quick Twitter interaction has occurred between me and an attendee of the Russian Internet Forum 2012: @PShkapenko That’s def. one way to put it. 420 pages in 9 minutes. Would’ve made a beautiful title. 😉 — Geno Prussakov (@ePrussakov) April 19, 2012 [Translation of Pavel
Role of Management in Affiliate Program Development (Russian Video) Read More »
If you’re following my tweets, you may have already seen this one, but if you aren’t, four days ago I got my official invitation to speak at Russia’s largest conference on all things Internet (and, of course, online marketing too): Got an official confirmation of my participation at #RIF /
Speaking on Affiliate Management at Russian Internet Forum Moscow Read More »
[Liveblogging from Affiliate Management Days SF 2012] In case you’ve missed my opening remarks at the first-ever Affiliate Management Days (AM Days) conference in San Francisco earlier this morning, among the things that I’ve talked about were the challenges that affiliate managers face today. I believe there are at
7 Challenges Affiliate Managers Face Today Read More »
If you’ve been to Affiliate Summits, you know that as you enter the room to attend any session (be it a keynote presentation, a breakout session, or an “Ask the Experts” one), you are handed a feedback form. I love the way they’re encouraging people to participate in the betterment
Affiliate Summit West 2012 Feedback Received Read More »
Every email sent to an affiliate threatening them with “termination” unless they do something (and here it doesn’t matter what the affiliate manager is asking for — putting up links, traffic referrals, or lead/sale generation) is a big thick nail in the coffin of the affiliate program. Even in traditional
Motivation by Threat Never Works – Especially with Affiliates! Read More »
A few months ago, at an affiliate marketing conference in Israel, while discussing foundations of affiliate marketing success I touched upon the subject of proactive affiliate program management. I’m afraid that we hear (and use) the phrase so frequently that it is quickly turning into a cliché (or a phrase
Proactive Affiliate Management and Communication Read More »