In a Relationship-Led Business, Little Things Make a Big Difference

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

I often talk about affiliate marketing being an industry that’s built on relationships. While it is a performance industry with everyone’s focus being on the bottom line, you get more out of your affiliate programme if you have good relationships with your affiliates. This works both ways – the affiliates that have the best relationships Read More …

5 Keys to Building High-Impact Relationships in Affiliate Marketing

Posted on3 CommentsCategoriesAffiliate Program Management

Earlier this week I participated on an exciting Affiliate Summit East 2012 panel [announced earlier here] where Eva Klein, Tony Pantano, Brook Schaaf, and yours truly discussed the importance of building high-impact relationships in affiliate marketing. Tony was looking at things from an affiliate standpoint, Brook was focusing more on relationships with internal team and Read More …

Share Your Thoughts – Get a Free Affiliate Summit East 2012 Pass!

Posted on17 CommentsCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

Affiliate Summit, the industry’s major conference, is only 45 days away. I am, of course, alluding to this year’s East Coast conference which is set to take place in the already-traditional Hilton New York on August 12-14, 2012. I will be speaking at the conference, participating in a panel on the importance of building relationships Read More …

3 Questions You’ve Never Thought of Asking an Affiliate Manager

Posted on3 CommentsCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

A recent blog post by Logan Thompson made me think in the direction of “questions to ask your affiliate manager”, but in a slightly different way. Here are the 3 questions you may have not thought of asking your affiliate program manager: What’s your favorite drink? — Whether it is their favorite latte, or cocktail, Read More …

Do Affiliates Want Relationship, Communication, or Neither?

Posted on8 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

A few days ago, I published a brief article based on the data retrieved from both Econsultancy’s U.S. and U.K. 2009 Affiliate Census reports, and from the newest Affiliate Summit’s 2010 AffStat Report. The article was entitled: Communication with Affiliates: Methods and Frequency, and appeared at Econsultancy.com. I think everyone had it all pretty clear Read More …

Birthdays and Manager-Affiliate Relationship

Posted on3 CommentsCategoriesAffiliate Program Management, General Discussion

We hear it being repeated time again: affiliate marketing is a relationship industry. But how do affiliate program managers build the relationships? One way is by attending events like the upcoming Affiliate Summit, or other affiliate gatherings where you can meet affiliates face to face; another one — by participating in affiliate marketing forums where Read More …

Affiliate Mistakes, Choosing Affiliate Programs, and more

Posted onLeave a commentCategoriesGeneral Discussion, Interviews, Online Marketing, Thoughts for Affiliates

I have given an interview to the Affilorama affiliate training portal which operates out of Christchurch, New Zealand. We’ve had good chat with Chris who made sure the discussion was full of thought-provoking questions, and I thank him for structuring the interview the way he did. I really enjoyed it. Among the questions covered, we Read More …