I was chatting to a client recently and they were telling me that they were off to a network to talk to their sales team. I was a little surprised, as I didn’t realise that they were looking for a new network. After asking, I found out that this wasn’t […]
What Do You Class As the Account Manager's Role? Read More »
I often talk about affiliate marketing being an industry that’s built on relationships. While it is a performance industry with everyone’s focus being on the bottom line, you get more out of your affiliate programme if you have good relationships with your affiliates. This works both ways – the affiliates
In a Relationship-Led Business, Little Things Make a Big Difference Read More »
I thought I would write something about some of the pet hates I have, but also things that are likely to alienate your affiliates. This site is build towards people who want to get more from their affiliate programme. Sometimes you learn just as much from the ‘what not to
5 Things to Avoid When Building Affiliate Relationships Read More »
Earlier this week I participated on an exciting Affiliate Summit East 2012 panel [announced earlier here] where Eva Klein, Tony Pantano, Brook Schaaf, and yours truly discussed the importance of building high-impact relationships in affiliate marketing. Tony was looking at things from an affiliate standpoint, Brook was focusing more on
5 Keys to Building High-Impact Relationships in Affiliate Marketing Read More »
Affiliate Summit, the industry’s major conference, is only 45 days away. I am, of course, alluding to this year’s East Coast conference which is set to take place in the already-traditional Hilton New York on August 12-14, 2012. I will be speaking at the conference, participating in a panel on
Share Your Thoughts – Get a Free Affiliate Summit East 2012 Pass! Read More »
Since the beginning of this year, a number of excellent articles and blog posts were produced by affiliates who provided us, affiliate program managers, with some invaluable information, and I just can’t help but point out 3 of these articles to you. Here they are in a chronological order (read
What Affiliates Want Read More »
A recent blog post by Logan Thompson made me think in the direction of “questions to ask your affiliate manager”, but in a slightly different way. Here are the 3 questions you may have not thought of asking your affiliate program manager: What’s your favorite drink? — Whether it is
3 Questions You've Never Thought of Asking an Affiliate Manager Read More »
A few days ago, I published a brief article based on the data retrieved from both Econsultancy’s U.S. and U.K. 2009 Affiliate Census reports, and from the newest Affiliate Summit’s 2010 AffStat Report. The article was entitled: Communication with Affiliates: Methods and Frequency, and appeared at Econsultancy.com. I think everyone
Do Affiliates Want Relationship, Communication, or Neither? Read More »
We hear it being repeated time again: affiliate marketing is a relationship industry. But how do affiliate program managers build the relationships? One way is by attending events like the upcoming Affiliate Summit, or other affiliate gatherings where you can meet affiliates face to face; another one — by participating
Birthdays and Manager-Affiliate Relationship Read More »
I have given an interview to the Affilorama affiliate training portal which operates out of Christchurch, New Zealand. We’ve had good chat with Chris who made sure the discussion was full of thought-provoking questions, and I thank him for structuring the interview the way he did. I really enjoyed it.
Affiliate Mistakes, Choosing Affiliate Programs, and more Read More »