Yandex Goes CPA, Brings Russian Affiliate Marketing Into Mainstream

Posted on11 CommentsCategoriesGeneral Discussion

Today’s major industry news comes from Russia. The country’s largest and most popular search engine Yandex (which is by far more popular than Google there) is transforming its product-search service Yandex.Market to encompass a Cost-Per-Action (CPA) model. Until today Yandex.Market was operating solely on Cost-Per-Click (CPC) basis. The new CPA model is already available for Read More …

St Petersburg Internet Conference 2013: CPA Marketing Track [Video]

Posted on5 CommentsCategoriesGeneral Discussion

Yesterday I’ve had the pleasure of speaking at the 8th annual Санкт-Петербургская Интернет-конфереция (St. Petersburg Internet Conference) in my wife’s hometown of St. Petersburg, Russia. The last (which was also the first) time when I spoke in Russia’s Northern Capital was exactly two years ago when I presented at the Russian Internet Forum [details here]. Read More …

Affiliate Marketing in Russia: Market Size and Affiliate Networks

Posted on46 CommentsCategoriesAffiliate Program Management, General Discussion

While I do have a list of Eastern European affiliate networks here, many things have changed in the past two years (with many more than five affiliate networks available now in Russia), and it’s time for an updated (and dedicated) post on Russian affiliate networks and the overall state of affiliate marketing in Russia. Size Read More …

Russia Open to Performance Marketing, But Lacks Basics…

Posted on14 CommentsCategoriesGeneral Discussion

Earlier this morning I’ve had a privilege of speaking at the Russian Internet Forum at St. Petersburg in the in the city’s largest conference hotel (and we’re talking a city with a population of over 5 million people), Pribaltiyskaya. I must admit, I’ve been impressed. The conference has had 3,128 attendees registered, and regardless of Read More …

Speaking on Affiliate Marketing at Russian Internet Forum St Petersburg

Posted on4 CommentsCategoriesAnnouncements

Affiliate marketing is still very new in Russia. Its slow development is largely conditioned by the specifics of the Russian Internet (aka Runet) in general, and ecommerce problems in particular (e.g.: world-famous hacking and spamming, abundance of phishing, lack of consumer trust in online credit card processing, etc). Having found out that I’m flying into Read More …