As Google Affiliate Network (GAN) is shutting down its operations, many are attempting to “monetize” on this. Affiliate networks are fighting for the attention of GAN advertisers, OPM agencies are extending their compelling migration offers to soon-to-be-former GAN merchants, but one company’s approach really stood out to me. As of […]
Free Paid Search Monitoring for Google Affiliate Network Merchants Read More »
Earlier this month @SMNWebcasts tweeted: Naturally, I was among the first folks to request the whitepaper; but only now I’ve finally found time to blog about it. The case study starts by quoting some sobering statistics from an analysis by Artinsic Interactive of “hundreds of advertisers”: There are no hard
Case Study on Affiliate Brand Abuse in PPC (SEM) Channel Read More »
Trademark violations happen in multiple forms, but the more frequent ones are: bidding on trademarks in paid search campaigns and registering domain names with merchant’s trademarks in them. Both of these methods yield fairly easy money to violating affiliates, and neither of these will ever stop. Also, just because you
5 Tools to Police Affiliates Violating Trademark Restrictions Read More »
Over the past few days I have reviewed over a hundred of affiliate applications into a program I manage, but 3 particularly stood out. One of them was from the UK, one from Serbia and one from Indonesia. These applications can be gathered into one group, because all three had
Trademarks in Affiliate Domains: a Cause for Concern? Read More »
It isn’t unusual to see the following affiliate paid search policy set out and enforced by a merchant: In the vast majority of cases the above PPC policy is one of those best practices that every affiliate program should implement. The reason is obvious: such affiliate activity adds no value
Affiliates, Domain Names and Trademark Violations Read More »
A friend, and fellow affiliate marketer tweeted: If you are looking for tool to monitor affiliate (and competitor) bidding on your trademark, AdGooroo does seem to have a free option offering a “24/7 monitoring of 6 search engines in 20 countries” with a “deep analysis of over 155 ad servers
Free Tool to Monitor Paid Search Trademark Violations Read More »