Leadership Principles for Solid Affiliate Program Management

Posted onLeave a commentCategoriesAffiliate Program Management

On numerous occasions I have talked and blogged about the necessity of affiliate leadership versus affiliate management, and particularly, the importance of adapting principles of transformational leadership. I’ve also tackled this subject in my recent keynote speech in Tel Aviv, Israel, and today I’d like to show you the part of it where I discussed Read More …

Where Management, Leadership and Transformational Leadership Overlap

Posted on6 CommentsCategoriesGeneral Discussion, Leadership

I’ve blogged about the differences between leaders and managers. I have also written about transformational leadership, and how it can be applied in the context of affiliate marketing. But today I have found an interesting diagram that shows how and when management, leadership, and transformational leadership can overlap (in traditional business environments). Here it is: Read More …

Transformational Leadership for Affiliate Program Management

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion, Leadership

I have been comparing different theories of leadership over the past few weeks, and while many — if adjusted and adopted to the affiliate program management context — do fit, it is the transformational leadership that, in my opinion, is best suited for new affiliate program managers to keep in mind. Just as the name Read More …