Creativity in Everyday Work or Zombie Apocalypse as Incentive

Posted on6 CommentsCategoriesAffiliate Program Management

Yesterday afternoon, a friend, foodie blogger, and fellow marketer, Patrick Vesperman — who also happens to be the senior marketing analyst in charge of Target.com’s affiliate program — posted an amusing thing on his Facebook wall. Here it is (with his permission):

I have no way of knowing whether the author of the above-quoted affiliate recruitment letter was joking or not — however you may feel about things like the Mayan End Times “prophecy” (aka¬†2012 phenomenon) or the Zombie Apocalypseso, I’ll assume they were being creative but, needless to say, their approach grabbed attention. They certainly weren’t being clich√©-esque or boring.

Managers: How creative are you in your affiliate recruitment (or other routine work)?

Affiliates: Can you share examples of other creative approaches to recruitment?

The “Comments” area under this post is all yours.

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