Yesterday afternoon, a friend, foodie blogger, and fellow marketer, Patrick Vesperman — who also happens to be the senior marketing analyst in charge of Target.com’s affiliate program — posted an amusing thing on his Facebook wall. Here it is (with his permission):
I have no way of knowing whether the author of the above-quoted affiliate recruitment letter was joking or not — however you may feel about things like the Mayan End Times “prophecy” (aka 2012 phenomenon) or the Zombie Apocalypse —
so, I’ll assume they were being creative but, needless to say, their approach grabbed attention. They certainly weren’t being cliché-esque or boring.
Managers: How creative are you in your affiliate recruitment (or other routine work)?
Affiliates: Can you share examples of other creative approaches to recruitment?
The “Comments” area under this post is all yours.