Mobile Black Friday 2011: Traffic Exceeds 14%, Sales Hit 10%

Posted onLeave a commentCategoriesMobile, Online Marketing

Earlier today IBM Coremetrics published their Black Friday 2011 benchmark report (thanks to Bryan Eisenberg for tweeting about it), and while there has been an impressive 24.3% increase in overall online sales over last year’s figures, it is the mobile channel that has shown the most impressive to me growth. Here are the details: Black Read More …

UK M-Commerce Report with Affiliate Marketing Twist

Posted on2 CommentsCategoriesAnnouncements, Mobile, Thoughts for Affiliates

Earlier today a4u released an M-Commerce Report, detailing the UK’s latest m-commerce statistics, considerations, and opportunities both for brands and affiliates. Here are just a few things that have caught my eye: Affiliate-Driven Mobile Sales Doubled Since the Start of 2011 Per Affiliate Window‘s observations “at the start of the current year the mobile channel Read More …

88 Percent of Top Online Retailers Are Not Mobile-Friendly. Are You?

Posted onLeave a commentCategoriesMobile, Online Marketing

As strange as it sounds, the vast majority of merchants from the Internet Retailer’s Top 500 list do not have mobile websites. Earlier this week The New York Times wrote: The potential for added revenue from mobile sales remains huge, retailers believe. EBay said that in 2010 it generated almost $2 billion in mobile sales, Read More …

Are You Analyzing Your Mobile Traffic?

Posted on3 CommentsCategoriesGeneral Discussion, Mobile, Online Marketing, Thoughts for Affiliates

Good thing Dave Chaffey tweeted a link to Gary Robinson’s Your 60 Second Mobile Review post yesterday. I got hooked on this immediately, and was indulging myself in the analysis of my site’s mobile visitors literally seconds after reading Gary’s post. My Observations: Approximately 3.5% of visitors view my website via mobile devices Regardless of Read More …

15 Must-Follow Mobile Marketing Twitter Accounts

Posted on9 CommentsCategoriesGeneral Discussion, Mobile, Online Marketing

Mobile is gaining more and more popularity, and who else should be more prepared to embrace it than digital marketers? Nobody, right? Well… Experience shows that mobile Internet and mobile commerce are somewhat different from mainstream Internet and e-commerce, and while may of the digital marketing skills will be of benefit, to succeed with mobile Read More …

Marriage of Mobile and Social

Posted on2 CommentsCategoriesGeneral Discussion, Mobile, Online Marketing, Thoughts for Affiliates

Yesterday I have illustrated how popular and fruitful a marriage of social networking with comparison shopping can be. Today I’d like us to turn our eyes to some staggering stats. We’ve heard that this decade will be the decade of the mobile Internet, which per Morgan Stanley is expected eventually grow to “at least 2x Read More …